Fashion is a notoriously hard business, especially fashion made in New Zealand. With big retailers like TopShop setting up here, the internet making every brand in the world your competitor and the high cost of paying people in New Zealand non-slave wages; well, you have to be a pretty special operator to make things thrive. This is exactly what our guest, Murray Crane, has done over the last twenty or so years. Murry's tailoring and menswear store, Crane Brothers, has operations in Auckland, Wellington and Sydney. His Gubb Mackie line makes men's clothes here that foot it with anything internationally. And while other brands have gone overseas to lower their costs, his off shore operations are in Italy. He joined me in the Spinoff recording bunker for a chat about not doing what everyone else does.