The Real-World Branding Podcast
About This Show
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.
Most Recent Episode
One Big Idea: Slogans for President
Oct 28 16
With less than two weeks until election day in the US, we take a look at the role and effectiveness of campaign slogans across the years. With unique insight provided by the glimpse into the Clinton campaign and the road to the final slogan, we take a nonpartisan look at branding presidential candidates. If you like our podcast, please subscribe and leave us a rating!
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Bill Gullan: Greetings one and all, this is Real-World Branding, I’m Bill Gullan, President of Finch Brands, a premiere boutique branding agency and this is One Big Idea. Here we are, less than two weeks away from election day in the U.S. and the presidential election and really important elections at all levels.
We’re here in Pennsylvania so we have a pretty close Senate race as well as a bunch of other things to really look forward to and everyone’s talking about it. Both the presidential campaign and all the way down. Unfortunately, or fortunately, depending on how one looks at it, it’s all going to be over in about two weeks we think, we’ll see if there’s any hanging chads but doubtful given where the polls look today.
We will do a postmortem after the election on the role of branding in the 2016 campaign. I was looking back at a previous episode of Real-World Branding that we recorded in I think it was May, it might have been March of 2015 during which we discussed with Matt Lewis, who’s a CNN commentator and political analyst the slogan and brand approaches of the candidates who had already declared at that time, so we did include Hillary.
That was pre-Trump, though, so we didn’t get too deeply into the approach that the Trump campaign was going to take. I