Talking Better Business with Craig Oliver
About This Show
We talk to owners of small and medium business on how they built their businesses, and through this we get great insights on how to combat the everyday challenges of running a small to medium business by people who are actually doing it.
Most Recent Episode
Linda Coles - Navigating your way through the maze of Social Media use in Business
Today I talk to Linda Coles of Blue Banana. Linda is a Social Media in Business Expert. She has published 4 bestselling books on the subject and is about to launch her most updated book, Social Media For Business in Aug 2017. Linda is a LinkedIn influencer with over 500,000 followers so is well-versed and qualified to speak on the subject. She is also a trainer, freelance content writer and keynote speaker. Linda and I dive into how important it is for businesses to have a social media presence in this digital age. We discuss the importance of having a specific targeted strategy around what platforms to use and when to use them. But before a business goes into full-on launch mode we discuss both Linda’s and myself bug bear around the importance of actually looking after your front office and looking after you face to face clients. Linda shares so many great tips and wisdom built up through her own business experience, it is gold. Both Linda and I also have a great offer around her new book at the end, so make sure you do listen until the end so you can take advantage of it.