Also Available On Show Summary Roger Dooley joins us again to talk about understanding the way our brains work in order to make the best decisions for your business. Welcome to Episode 119 of the Profit First Podcast! Our Guest Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. Guest Links Website: http://rogerdooley.com/ LinkedIn: http://www.linkedin.com/in/dooley Facebook: https://www.facebook.com/roger.dooley Twitter: https://twitter.com/#!/rogerdooley Google+: https://plus.google.com/+RogerDooley Corporate Partners Receipt-Bank - Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses. Nextiva - VOIP phone providers for small businesses. Fundera - Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches. Fundbox - The simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.