Where does the name "Untethered" come from, you might be wondering? When she was 17, Jessie underwent a spinal fusion surgery and now live with two, stainless steel rods in her back, due to scoliosis. The biggest culprit to her scoliosis, which was discovered later, was a "tethered spinal cord." It was being restricted from moving properly, so it had to be surgically untethered. "Untether" is defined as "to release" or "free." Not only do she live with an untethered spinal cord now, but Forde Cootes live her life and run her business untethered as well — with freedom that she has created herself and her clients.