Take Me Outdoors
About This Show
Take Me Outdoors is dedicated to bringing visibility and engagement around important topics in and around the outdoors, such as conservation and access, The Outdoor Recreation Economy, Increasing participation and interest for the outdoors and conservation, landmark developments within our world (could be gear, athlete accomplishments and other big news), and more! If you love the outdoors, this podcast is for you! Please subscribe!
Most Recent Episode
14: The Athlete as Entrepreneur With Sonya Looney
2 days ago
“You can reach people just by being yourself and telling your story.” - Sonya Looney Athlete? Entrepreneur? How about both? Some of us are born and bred an entrepreneur. We often find ourselves in comfortable positions, dreaming of taking the plunge and leaving our full time jobs to pursue our true passions. Most of us don’t take that leap, but for some of us, we jump in head first. Welcome Sonya Looney, joining us to discuss the athlete as an entrepreneur. Sonya is an outdoor adventurist and ultra endurance mountain biker. Sonya is more than just an outdoor enthusiast though, she is also a motivational speaker, author, and world champion! Sonya is described as an ambassador for the brands she represents. Talk about being busy! Bulletpoints Sonya started as an Electrical Engineer. Sonya transitioned from an Engineer to a position as a Brand Ambassador and Marketing professional at age 25. Sonya then transitioned to an entrepreneur at age 30. Sonya’s specialty is ultra endurance mountain bike racing. Stage racing is an awesome way to make an international network. Partner with brands that have the same reach desire as you do. Sonya won the world championship in 2016! The biggest part of Sonya’s day is education. Sonya has her own speaking series called “On Dirt.” Sonya wanted to become an athlete to promote the brands she enjoyed most. The bottom line of brand sponsorship is to sell more product and getting their name out there. Links