The Marketing Plan Podcast
About This Show
The Marketing Plan Podcast. Transform your business into the brand you've always dreamed it could be. Tools and tactics don't mean squat. They all serve the plan. Jay Ehret hosts the only show that that teaches you how to create a powerful brand and built on your own custom marketing plan. It's time to get the most out of every marketing penny you invest.
Most Recent Episode
Chapter 9: Building Conversational Brands
Aug 17 14
In Chapter 9 of The Marketing Plan Podcast, it's time to get back to Word-of-Mouth 101. And the big question to answer is "How does a business earn word of mouth?"
Answer: By building a talkable brand.
John Moore of Brains on Fire joins Jay Ehret, The Dean of Marketing Know-How to discuss how to build a conversational brand.
John shares his "Oh, I see!" formula. Or "OIC" as in
The Dean shares his advice on how to include a word-of-mouth strategy in your marketing plan.
Complete show notes and links can be found at: