I’ve spent more time with today’s guest than I have my own family in the last few months. What makes that factoid really incredible is that Chris Ducker lives in the Philippines. Chris and I are two passionate entrepreneurs who have helped each other on several occasions. His book, Virtual Freedom, gave me some great input on how to use virtual assistants to build my business. He’s also asked me to be on his podcast and to speak at his amazing business conference next year, which you will want to hear more about because there juuuuuust might be a little surprise for listeners of The Marketing Lifestyle Show. LISTEN: Chris Ducker, The Marketing Lifestyle Show ep. 20 Subscribe via iTunes Subscribe via Stitcher Radio Support Our Sponsors: Bluehost: Get your website up and running with a reliable hosting service. Check with Bluehost about their unlimited plans. About Chris: Up until five years ago, Chris’s marketing lifestyle was pretty much like that of most entrepreneurs: working 14-hour days, six days a week because he spent too much time working “in” his business instead of “on” it. At the beginning of 2010, he gave himself a one-year goal of “replacing himself” in his business as much as possible. He wrote about the journey in his blog. In the middle of that year, he formed Virtual Staff Finder. He now works about 6-7 hours a day and takes Fridays off to spend with his family. And did I mention he wrote a pretty kick-ass book? The Chat: Tropical Think Tank Chris's book: Virtual Freedom The New Business Podcast A First Thing: Speaking of writing a book, Chris gave me and my audience some great insights into the process. First of all, if you’re want to write a book, awesome. But don’t think of it as a revenue source as much as a marketing tool. Quoting another one of my besties, Chris Brogan, Chris D. says: “You don’t get rich writing a book; you just get busy.” Basically, your book becomes a big ole fat $20 business card. Something else Chris D. said about writing a book: Don't stress out about how much you’re writing. Just write when the mood strikes. He went two weeks without putting down a single word, then wrote 18,000 words during a 15-hour flight. A Big Thing: Today, you get an amazing opportunity. Chris hosts a weeklong business conference in the Philippines called Tropical Think Tank. He brings awesome speakers in an intimate environment to help attendees take their businesses to the next level.