Being a personal trainer requires a lot of physical work. However, it also requires focus and consistency, not only in training, but also in marketing. Melanie Ash, of Melanie Ash Fitness, discusses how she focuses on her email marketing campaign to grow her business and how the Social Authority Membership Group has helped turn her business into a fitness powerhouse helping not only those close by in Columbus, Ohio (Amy's hometown as well) but across the country. Free Program to Jump Start Fat Loss by Melanie Ash: Sign up now to get Melanie's Fat Loss Program Find Melanie: Melanie on TwitterMelanie's WebsiteMelanie on Instagram Interview Notes: "You have to make the best experience for the customer, while valuing your own time.""We started the email list early one, but didn't understand what it was supposed to look like.""For 2015, I laid out the email list focus.""If you train for fat loss, you need to train for fat loss." Sponsors: Social Authority Membership Group: Produce Your AuthorityAweber: Get Your 60-Day Trial for the Best Small Business Email Marketing Platform Free Resources: Free YouTube Course: How to Setup a Professional YouTube ChannelFree Email Marketing Course: How to Get Your First 500 Email Subscribers Social Authority Podcast is a Fifty 2 Creative production: a digital media agency focusing on brand amplification, customer experience and storytelling through various digital platforms. To learn more about how they can help you tell your story, visit their website.