The Marketing Companion
About This Show
The Marketing Companion is your indispensable guide for navigating the new world of digital marketing. Experts Mark Schaefer and Tom Webster lead you through a fun and lively exploration of today's hottest topics. New episodes twice a month.
Most Recent Episode
Authenticity and the Human Brand
Can you scale a "human presence" for your company? What are the limits of authenticity for a personal brand? A corporate brand? Is there a difference? In this fun and fast-paced episode Mark Schaefer and Tom Webster explore the world of authenticity and branding.