The Marketing Companion
About This Show
The Marketing Companion is your indispensable guide for navigating the new world of digital marketing. Experts Mark Schaefer and Tom Webster lead you through a fun and lively exploration of today's hottest topics. New episodes twice a month.
Most Recent Episode
Do marketing personas still matter?
7 days ago
Creating customer personas has been a standard marketing practice for decades but are we becoming too reliant on these customer profiles when markets and needs are changing so rapidly? Mark Schaefer and Tom Webster explore personas as well the Verizon-AOL deal, the promise of chaos at Zappos and more.