Competing sucks. It sucks your energy, your time and your money. Plus, it is seriously exhausting... You sit there wondering how they are always spending more, charging less and stealing the customers that you should be getting. Frustrating is an understatement If you are struggling to compete, and your competitors have you over a barrel, we call this being in a marketing headlock. (They have you by the cajones.) If you are your competition are always neck and neck with neither pulling ahead - we call this a marketing deadlock. In this week's episode I am going to discuss these situations in depth and show you WHY they occur so that you can bust out of them and get your competitors a marketing headlock of your own design. So, if you are ready to pull ahead of the pack and don't mind a few more crude similes - then listen up.