The KKV Disruptive Entrepreneur Series
About This Show
Welcome to The KKV Disruptive Entrepreneur Series. Al & Simon from Kipling and Kirby Ventures discuss the latest in business, startups, disruption, technology, social media, marketing and sales.
Most Recent Episode
The KKV Disruptive Entrepreneur Series Episode 42 - ‘Building Your Business’ Part 16: Staying Disruptive
Dec 9 16
The Kipling and Kirby Ventures Disruptive Entrepreneur Series Episode #42 ‘Building Your Business’ Part 16 : Staying Disruptive
So we have got to the point where your business has been established, it has scaled and you probably have a repeatable set of processes and procedures. Things are now boring
I would not say a growing sustainable business is boring, however you will have probably noticed that over time, things have settled down into a pattern and have become more predictable
Growing company, predictable methods, stable staff. Boring, but sounds ok to me
It can be, and sustainable growth with tried and tested methods is a great thing, what you have to be aware of is the fact that companies can get caught out when they are in this position when younger, disruptive and more agile competitors come up with new ideas
So why should I stay disruptive?
Al: Being disruptive allows you to ‘think out of the box’ , be prepared and able to tackle market forces and changes in technology so that you are always ahead of the curve and able to innovate. It’s the companies that don’t do this that go out of business.
Are you saying, if I’m not disruptive, I will go out of business?
Not necessarily, some businesses can last a long time before they are disrupted. The key to disruption is to be aware of what is going on around you, use technology, laws, situations and opportunities to your advantage and this can sometimes help you see through the “fog” to new horizons. If you don’t see a disruptive idea happening in your business, maybe someone else will. A good business stays on it’s toes and looks out for these things, so yes, your business could be safe and secure and nobody will come along and upset your business model, but ask yourself is it worth the risk of doing nothing and you going out of business.
What can I do?
I would advise you to keep the heart of your company and understand why you started in the first place. A creative and innovative mindset is crucial for disruption. Look at news advanced in technology which can save you money or allow you to release different products or services, or the ultimate disruption, replace your product or service offering with something new.
Remember, this all sounds great, but make sure the ‘boring’ stuff still goes on and that you are continuing to run your company in a sustainabl