Stories of The Influencer Economy: Ryno Lab / Mental Health / Entrepreneurs / Creativity
About This Show
The Ryno Lab: Stories From The Influencer Economy with Ryan Williams explores the world of start-up business, social media, technology and people building revolutionary ideas online.
Listeners can learn from guests who make-up the elite class of influencers, a group comprised of creators, entrepreneurs, technologists and writers. The Influencer Economy unlocks secrets that reveal how to successfully launch your business or product to the world. Guests include Willie Geist, Jonah Keri, Alan Sepinwall, Veronica Belmont, Brad Feld, Derek Sivers, Freddie Wong, Sarah Weichell, & Anthony Saleh.
You don’t need to go to business school. You don’t need a Harvard degree. You don’t need to know celebrities. And you don’t need to have a lot of money. You need to learn from the leaders of the modern business era in Stories From The Influencer Economy. Ryan Williams is a writer, entrepreneur and marketer living in Los Angeles.
Most Recent Episode
Snapchat MasterClass for Business Owners with Author of "Oh Snap! You Can Use Snapchat for Business" Kate Talbot
1 day ago
Kate Talbot is a social media expert, digital marketing consultant, and content creator who has been involved with online networking since its very early days. She has worked as a social media manager for both Kiva and Virgin America and has consulted with many other businesses and organizations regarding their social media presence and digital marketing strategies. Most recently, Kate is the author of Oh Snap! You Can Use Snapchat for Business, a bestselling guide to using Snapchat as a marketing and advertising tool. The book offers strategies for businesses and organizations to move beyond merely participating in social media and instead take charge of that influence to build brand recognition and ultimately to increase revenue. Please leave an iTunes review for the Ryno Lab Stories from the Influencer Economy, it really helps us gain more listeners! https://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2 This interview is a sort of "master class" on the strategic use of Snapchat. With their usual sharp irony, Millennials love Snapchat because of both its ephemeral nature and its sharable format, and companies can take advantage of both. Content is too dynamic to get stale on Snapchat, but it is also perfectly designed for constant evolution and infinite personalization. Millennials also favor Snapchat for its immediacy and authenticity. The very design of the platform strongly encourages straightforward, honest content, which in turn builds trust and allows companies to connect with their communities on a one-to-one basis. Snapchat is demonstrably changing the way social media works and it is crucial for influencers to take advantage of those changes. Every major social media platform is aligning more closely to the Snapchat model. Even the established titan of social media, Facebook, recently revamped their Messenger program to work like Snapchat does. And these changes won't stop any time soon. In addition to its well-known Lenses, Filters, and the recently released Spectacle, Snapchat is actively developing plans to further integrate virtual reality, augmented reality, and artificial intelligence into its platform, and others will certainly follow. Listen to all The Influencer Economy archives: http://www.influencereconomy.com/
Rated 5 out of
Date published: 2016-11-26