The Hustle to Greatness Podcast- Your #1 Source for All Things Hustle
About This Show
Luc Sisombath from reveals killer marketing and business strategies to put you ahead of the game in your hustle. He extracts the knowledge of successful entrepreneurs on his show to help you design the life you want on your own terms. Whether you are a rookie or a seasoned entrepreneur there is definitely something here you can take away from this show. Enhance your life by learning super simple hacks in lifestyle design, championship psychology, entrepreneurship, and marketing.
Most Recent Episode
#24: How to Get Featured in the Media to Boost Your Social Influence
Josh Elledge, CEO and founder of Savings Angel, is a PR mastermind! His achievements include being featured in over 1000 media outlets, being a syndicated newspaper columnist, having a guest spot every Tuesday on his local Fox affiliate, as well as being a successful entrepreneur. Josh talks with Luc today about why press releases are a waste of time and energy and how you should be focusing your media reach, his 3-Step Strategy to achieve your media goals, and how to effectively use Twitter to reach out to journalists and media outlets. Stay tuned for priceless and easy tips for media success! Key Benefits of Being Featured in Media If you provide enough value to audiences you gain their trust. A certain percentage will then want to do business with you. It’s a great opportunity for digital entrepreneurs to repurpose their content into setting themselves up as a subject matter expert. How to Get Featured Don’t do press releases. Most journalists do not read them. A better use of time and energy is producing great content that attracts an audience. You need content that shows you're ‘legit’- journalists and gatekeepers will assess you within 30 seconds of their time. The 3-Step Strategy to ‘Get You Noticed’. Here’s what journalists are looking for: Etiquette-how did you reach out? 90% of journalists are on Twitter and use it actively. You need to have a good Twitter presence yourself. You must have a professional pitch, a complete profile, and a ‘head shot’ avatar. Website. It must be up to date. If it’s not, you’re not showing the world you’re a subject matter expert for your industry. Our job as subject matter experts is to make the journalist’s job easier of serving their audience. Digital Reputation-it needs to be good. If someone Googles your name, what are they going to find? Are you on reputable outlets and platforms? Publicity Sales Funnel You have to have a mindset shift from sales to service. You have to be able to offer value and find ways to