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Episode Info: Kirsten Nelson is co-founder of cannabis branding agency Blunt Branding, a Pacific Northwest marketing firm dedicated to the cannabis industry. Kirsten recently joined our podcast host Shango Los for a conversation about the unique situation that cannabis producers and retailers face now that the market has been normalized and regulated. Many entrepreneurs still believe the notion that cannabis just “sells itself,” but as the competition gets tougher, more and more companies are realizing that a strategic approach to messaging is necessary. In this interview, Kirsten talks about ways that retailers can change course to accommodate an expanding customer base, why cannabis companies should consider how they appeal to all of the Myers-Briggs personality types, and some unique strategies to engage customers that are currently underutilized in the cannabis market. For a full transcript: https://www.ganjapreneur.com/kirsten-nelson-reaching-your-cannabis-customer/Read more »

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