The Extraordinary Business Book Club
About This Show
Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
Most Recent Episode
Episode 28 - Blogging with Seth Godin
< 1 day ago
Seth Godin is my hero. Whenever I need an example of a clean, authentic, punchy writing style, he's the one I turn to. When I'm talking about interesting new publishing models, he's my go-to guy. It took me quite a while to work up the courage to invite him onto the show. While I still hadn't asked him, he hadn't said no, right? Yet when I did finally find the nerve to send the invitation, inviting him to talk about blogging, books, and business, he replied within seconds. 'I'd be thrilled... Let's do it.' I suspect I was thrilled-er, to be honest, but we did it, and here's the result. He's funny, inspiring, honest and just a little bit life-changing. This episode is a bit longer than usual because after I'd wound it up in the usual time and said, off-mic, 'Man, I really didn't want to end it there, I would have loved to have kept on talking,' he simply said, 'Well, I'm not going anywhere. Let's keep talking.' So we did. You're welcome.