The DOcast: People doing the Unthinkable
About This Show
The DOcast is bring your real insight from people that are literally changing the world — people doing the unthinkable. With focus on entrepreneurship, marketing, food industry, and living the good live.
Most Recent Episode
Jay Ducote 2: Bite & Booze &… Barbecue (The DOcast)
Aug 13 14
A year and half ago when I first sat down with Jay Ducote, he told me his story of how he got started in the blogging world and rose to be a prominent food blogger in the South. He also mentioned a barbecue sauce that he was working on. Well, he's kept his word because a couple weeks ago he launched his magnificent Louisiana Barbecue Sauce to retail stores in Baton Rouge. Between managing a popular food blog, radio show, and launching a new product, he also competed on Food Networks Cutthroat Kitchen recently.
I had the pleasure to hangout with Jay at his stylish office in Baton Rouge to talk about his experiences launching his first retail product.
Be sure to get a pen and a pad, his story is jam-packed with ideas and tips to grow your business.
Interview with Jay Ducote
Sponsored by: Hanley's Foods — Louisiana-inspired, natural, fresh foods. Enter "docast" at checkout for $4 off.
The first episode with Jay
The sparking moment of Jay D's Louisiana barbecue sauce. (3:20)
"It got to the point where I was so busy at my 9 to 5 job, doing Bite & Booze stuff, that I knew I couldn't keep doing both."
"I wanted to do a Louisiana barbecue sauce, but it didn't exist...and part of the challenge is that Louisiana isn't known for barbecue."
"It's an open market, I have a chance to define what Louisiana barbecue sauce is." (Tweet this)
Jay's process of defining a Louisiana barbecue sauce. (11:15)
"I call it now a gumbo of barbecue sauce styles, just throw em' all in a pot, and that's what Louisiana's all about to some degree."
Jay's reason for choosing a sauce over rub for his launch. (15:45)
Focusing on one product vs. expanding a line. (17:55)
"I see where it makes sense, to have visibility, get shelf space, to really get brand recognition, you hit people multiple times...I get that, but for me, I have a signature product. I'm telling you this is Louisiana barbecue sauce."
Going from a perfected recipe to manufacturing. (22:00)
How Jay met his (and our!) co-packer, Panola Pepper. (36:10)
Jay is doing a video series for Louisiana Culinary Trails.
Working out all the moving parts of production. (40:10)
Jay's original bottle designs. (photo)
Moving on from production to launching and sales. (44:00)
"1) I wanted to give them the value of being the only places that have it right away, and 2) I didn't want to start making sales calls until I had a bottle in my hand to sell." (a mistake we at Hanley's Foods have made)
The worth of de