About This Show
RootRated Labs provides actionable insights on content marketing for DMOs and outdoor brands, as well as news and thoughts on what's next for the active travel market. We're exploring the intersection of outdoor and travel, with industry experts in content marketing for destinations and brands. You'll hear from people like John Deleva, creator of Brand USA, and Amy Roberts, Executive Director of the Outdoor Industry Association.
Hosted by Mark McKnight and Ana Connery. Produced by BJ Smith.
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Most Recent Episode
7: Smart Storytelling: How Florida’s Gulf Coast Wins the Outdoor Enthusiast
Smart Storytelling is what the RootsRated Labs podcast is all about. Even if you’re a bit off the grid or you don’t have a huge budget, sometimes being true to who you are is the best marketing strategy of all. Guest: Jennifer Adams, Executive Director of the Gulf County Tourist Development Council in Gulf County, Florida For more information, visit https://podcast.rootsrated.com. Hosts: Mark McKnight and Ana Connery Producer: BJ Smith Music credits: Music for this episode by Podington Bear.