About This Show
RootRated Labs provides actionable insights on content marketing for DMOs and outdoor brands, as well as news and thoughts on what's next for the active travel market. We're exploring the intersection of outdoor and travel, with industry experts in content marketing for destinations and brands. You'll hear from people like John Deleva, creator of Brand USA, and Amy Roberts, Executive Director of the Outdoor Industry Association.
Hosted by Mark McKnight and Ana Connery. Produced by BJ Smith.
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Most Recent Episode
8: Marketing Utah's Outdoors
Today’s show is all about Utah. We’re going to explore some of the techniques they use to ensure the success of their big marketing campaigns. We’ll talk about personas and defining a brand voice, using social media as well as some pretty intense tech, such as EEGs and eye tracking, that some marketers use to vet campaigns before they’re official release. We’ll even provide a bit of unsolicited advice for Rhode Island’s governor. Guests: Dave Williams, Associate Managing Director Utah Office of Tourism Jay Kinghorn, Communications & Digital Strategy Director Utah Office of Tourism For more information, visit https://podcast.rootsrated.com. Hosts: Mark McKnight and Ana Connery Producer: BJ Smith Music credits: Music for this episode by Podington Bear.