Episode Info

Episode Info: If you want to get somebody interested in buying your product, whether it’s a book, a print, or even your services, you need to start with a dynamite pitch. In my experience, you don’t have much time to catch somebody’s interest. Luckily, I’ve perfected the steps to a good pitch so you can gain somebody’s attention in a minimal amount of time. Once they’re hooked, you can spend as much time as you want with them. The trick is getting them interested in the first place.  I’ve tailored this formula through dozens of shows, but it can be used on social media, in meetings, or basically anywhere you need to get somebody’s attention. A pitch needs to be simple and concise with specific appeals for your intended audience. There are tons of steps that go into a great pitch. Don’t worry if you get frustrated with it. Pitching, like any art form, gets better with practice. Step 1: The question The first step in any good pitch is the question. This is where you get your potential customer to engage with you by answering a simple yes or no question. My first question to passersby at a convention is usually “Do you want to see a cool comic?” However, as the variety of titles at Wannabe Press grows, my pitches vary depending on what I am trying to push on any given day. If I want to sell more of my murder mystery novel, the question is “Do you like murder?” If I am trying to sell kids’ books, the question is “Wanna see something that will put your kid to sleep?” The people who stopped and replied “yes” were immediately self-identifying that they were interested in what I was pitching. I knew they were in my target market because they said “yes.” One of the most important concept in sales is the idea that many small yeses lead to one big yes—the big yes being a sale. If you can get people to say “yes” over and over again, they are confirming their interest in your product, and you have positioned yourself well to win their business. If you are selling yourself and not your product, your question might be, “Are you sick of freelancers that bail?” or “Are you having trouble making people notice your brand?” If you are selling prints, you might ask, “Are you looking for a new accent piece for your bedroom?” or “Are your walls annoyingly bare?” You won’t know exactly what works until you get out into the world and test several possibilities, butRead more »

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