The Business Firm Show - For Decision Makers
About This Show
The show is designed specifically for decision makers: entrepreneurs, business owners, high-level managers and Board Directors who typically control significant plant and human capital. Each episode provides useful, money-making information, representing different topics related to running a high-peforming business. You will get empirically proven, strategic advice that will result in more profit for you. You will only ever get empirically proven, correct information in this podcast from properly qualified people...not hearsay or unproven assumptions. Areas covered include: strategic marketing, business development, sales performance, advertising, public relations, social media promotions, eCommerce, large-scale fundraising, research and how to build a global business properly.
You will collect high-level content from host Mr Steven Mario Cavallo, The Business Firm's founder; and you will also get the opportunity to have a business problem you are dealing with, solved. You’ll also enjoy a sky-high view from the Tower of Success where you’ll sit alongside Steven in The Business Firm Presidential Lounge and pick the brains of the very best business thought leaders in the world, during an interview.
This is the show will help you in your duty, of being an effective business leader.
The Business Firm Radio Show is produced weekly and released internationally to our worldwide audience: the decision makers and entrepreneurs who are building our global economy.
Subscribe to The Business Firm Podcast and never miss an episode again, as it will automatically appear for you to listen to on your device, at your own convenience. Detailed show notes are available for free download from www.thebusinessfirm.com.au.
Most Recent Episode
Episode 106 How to Use Audio for Selling Marketing a Business or Idea for Fundraising or Crowd Funding Campaign interview with Ben Krueger plus advice for Managing Seasonal Tourism Demand
Dec 3 16
In this episode, Steven Mario Cavallo focuses on using audio in the best way possible for promotional, entertainment or educational purposes. I will discuss how to use different audio vehicles properly so that you can use audio to sell products and services; for marketing a business; for promoting ideas/opinions; for fundraising purposes and to support a crowd funding campaign. Audio is the most intimate way of engaging with an audience and it is able to do things that no other form of communication can. It has distinct advantages over other forms of media and can give the producer of the messages a great deal of power, when used correctly. I will go through the relative strengths and weaknesses of each form of media and tell you when to use one over the other. The principles outlined here have universal applicability: they are equally relevant to a global company like Sony as they are to a small business; and they also apply as much to the non-profit sector and to government, as they do to your own business. This episode includes an interview with Mr Ben Krueger of Cashflow Podcasting from the U.S. who is a highly respected expert in podcasting. Ben will graciously share with us some of his incredible knowledge on producing business-generating podcasts and insights from the clients he serves around the world. The biggest advantage that audio has over video or text is that it doesn’t require EOS (eyes on screen), which means people typically consume audio while doing other things. If you think of your own habits when listening to podcasts, or audio books, or radio or music etc. you will probably find that most of the time when listening, you are either walking, jogging, cooking, cleaning, at the gym, vacuuming, or working. You don’t need to be staring at a screen or a page in order to consume it. This means that as a producer of audio, you enjoy the company of your audience for substantially longer than video producers and text publishers. So what does this mean to you as a business? It means you have the time to go into more depth with your content. You don’t need to reduce your message to a mere sound byte (as is often the case with video) or to dramatic headlines (as is often the case with print). Of course, there are long form versions of both video and print (e.g. documentaries and books), but both of these require a significantly larger commitment on behalf of the audience, to consume. For people