The Business Firm Show - For Decision Makers
About This Show
The show is designed specifically for decision makers: entrepreneurs, business owners, high-level managers and Board Directors who typically control significant plant and human capital. Each episode puts another piece of gold in your pocket, representing different topics related to running a high-peforming business. You will get empirically proven, strategic advice that will result in more profit for you. Areas covered include: strategic marketing, business development, sales performance, advertising, public relations, social media promotions, eCommerce, large-scale fundraising, research and how to build a global business properly.
You will collect high-level content from host Mr Steven Mario Cavallo, The Business Firm's founder; and you will also get the opportunity to have a business problem you are dealing with, solved. You’ll also enjoy a sky-high view from the Tower of Success where you’ll sit alongside Steven in The Business Firm Presidential Lounge and pick the brains of the very best business thought leaders in the world, during an interview.
This is the show will help you in your duty, of being an effective business leader.
The Business Firm Radio Show is produced in Adelaide, South Australia weekly and released internationally to our worldwide audience: the decision makers and entrepreneurs who are building our global economy.
Subscribe to The Business Firm Podcast and never miss an episode again, as it will automatically appear for you to listen to on your device, at your own convenience.
Most Recent Episode
103 How to Grow Sales Business Development Selling More Professional Services and LinkedIn Strategy Interview With Wayne Breitbarth The Business Firm Podcast
In this episode, Steven Mario Cavallo discusses many aspects of how to grow your sales, how to do business development effectively and efficiently; and also brings you information about cultivating business using the LinkedIn platform– the world’s biggest professional network.Today we focus on the system that drives sales revenue, as this is usually the focus of most businesses’ efforts. Note however, that an increase in sales does not necessarily result in increases in profits, as large volumes often require low margins.Certain market conditions must already exist in order to make a meaningful number of sales:Market must be of a viable size and have buyers with the economic means to purchaseBuyers in that market must have a need they want to fulfil with your product or serviceBuyers must be made aware that your type of product or service exists and how it benefits themCertain conditions must be met by the firm in order to make a meaningful number of sales:Your business must have a reliable supply of the product, or the capacity to produce the service you sellYou must have adequate distribution (either physical or virtual) through which to sell (either owned by you or supplied to the market via distributors)Most importantly, your product or service must fit the actual need the market has (i.e. it must effectively solve the problem, or cater to the needs of the buyers in that market).CRITICAL: The buyer must perceive that your good or service provides them with more value than the monetary value they’ve forgone. In this way, a small component or ingredient that saves a business a million dollars a year (or makes them an extra million dollars a year) is WORTH a lot of money to the buyer, even if it costs a few cents to make. (e.g. infrared heater for commercial painting industry).If your buyers perceive the value they get is less than the dollar price of your offering, then either your price is too high or you need to develop your product further (or create a new one that more directly fills their needs). Best practise is to conduct research that gives you a detailed understanding of what buyers actually want, and then go make it to that exact spec. That way, you have an offering that ‘ticks all their boxes’ and appears custom-made for them.LEAD GENERATIONFrom a microeconomi