The Business Cuisine Podcast | Weekly interviews with inspiring entrepreneurs & innovators within and beyond the industry | China F&B Business
About This Show
TBC podcast is a weekly show featuring entrepreneurship&innovation in China's Food and Beverage business. Each week, I will interview the most inspiring entrepreneurs, innovators and influencers within and beyond the F&B industry, covering topics in culture, legal protection, marketing, government regulations etc.
The show is designed to educate, inspire and connect. And to help aspiring entrepreneurs and small-to-medium business owners just like you to learn how to start, run, and grow your Food and Beverage business here on the ground in China.
The show is structured starting with guests share their connection to China, China Business Review, Entrepreneurial Journey Highlights, Highest and Lowest Moments, Food for Thought, and lastly, China Fun Facts. At the end of each episode, i will ask all guests to share one piece of advice if they had to start all over again.
Join me for a weekly all-you-can-eat-and-drink business buffet from China. Let’s learn and grow together.
Most Recent Episode
TBC 16: When Food Meets VR with Loic Kobes, Co-Founder of Coolhobo 胡罗舶
4 days ago
Picture this first, when you enter a supermarket to buy strawberry jam, you are handed a VR goggle where it gives you a 360-degree video about how the strawberry was grown with what sort of fertilizer, will that help building your trust of this brand? I know it will for me. This week, I brought a company who does exactly that on the show, a Shenzhen based startup Coolhobo. Chinese name is 胡罗舶. Today with me on the show is one of the Co-Founders, a young French entrepreneur Loic Kobes. Nowadays, technology is everywhere in our lives, with a team of tech and food experts, Coolhobo provides the highest quality of European foods under the most cutting edge technology to Chinese consumers, the company is set to be the pioneer in Food VR Commerce in China. This platform allowing Brands, Importers and Retailers to sell directly to Chinese consumers through their own virtual Shop with dedicated 360-degree video content. Loic has importing western food experience working at Ole, the high-end supermarket chain in Shenzhen, from there he saw the challenge and opportunity to create an online shopping experience for food lovers, that’s when the idea of starting his own business got started. Loic mentioned multiple times how important it is to validate your business idea before launching a product, a valuable lesson he learnt before launching Coolhobo. It may sound scary but Coolhobo is founded after 200 business ideas, including a Tinder for Food concept. In this episode, Loic shared some golden tips for how to validate your business idea in front of your target market and consumers before launching anything, how participating in China Accelerator program helped the validation via data as well as fund raising. Coolhobo has two revenue streams, both B2C and B2B, selling to consumers directly and helping European food vendors create their own VR store.