The Brainfluence Podcast with Roger Dooley
About This Show
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com.
Most Recent Episode
Ep #146: Use Anthropology to Build Your Business with Andi Simon
6 days ago
Companies are always looking for new ways to understand their customers, but few might think to look to the science of anthropology for those insights. Dr. Andi Simon, author of the new book On the Brink: A Fresh Lens to Take Your Business to New Heights, shares some of the anthropological tools and strategies she uses to help businesses solve their most pressing problems. Dr. Andi Simon is a corporate anthropologist and the founder of Simon Associates Management Consultants. She has over twenty years of experience as a senior executive in the financial and health care spaces, and now she helps companies & non-profit institutions develop their purpose, brand positioning, and redesign their culture. You can find show notes and more information by clicking here: http://bit.ly/2j2yIr5