The Brainfluence Podcast with Roger Dooley
About This Show
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com.
Most Recent Episode
The Psychology of Winning at Email with Jocelyn Glei
< 1 day ago
Email has become a seemingly inescapable feature of our modern lives - but it doesn't have to be overwhelming or time-consuming. In this interview, writer Jocelyn Glei shares some great email-busting tips from her new book Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done. Jocelyn begins by talking about the psychology and neurochemistry of email and the two things that make it particularly addictive: random rewards and completion bias. Jocelyn also shares some of her best tips for cutting down on time spent writing emails, and how to conserve time and energy when writing e-correspondence. She even leaves us with some advice about how to make your emails stand out amongst the clutter of your recipient's inbox. You can find show notes and more information by clicking here: http://bit.ly/2l1VpwN