The Big Movement Podcast
About This Show
The Big Movement Podcast is here to help you achieve success in your life. Learn tips and strategies to help you get ahead from people who have already achieved massive amounts of success, as well as from those who are only a few steps ahead of you. Each episode will focus on one of three main areas, Health, Business & Finance, and Personal Development.
Most Recent Episode
130 The Conversion Phase Of Marketing
2 days ago
http://www.byroningraham.com/podcast/130-conversion-phase-marketing You've built your tribe and demonstrated that you are the expert in your industry. Now is the time to convert people from being followers into paying customers. After all, it is the purpose of attracting your tribe in the first place. Converting individuals into clients is the culmination of the entire customer journey until this point. Each step of the process has been carefully planned out to take someone from being a complete stranger into a hungry consumer ready to dive into your paid content/services. However, converting a person at this stage must be done with care otherwise all of your efforts will be for naught. First and foremost you must address "What's In It For Me" (WIIFM). People buy because they have a particular problem they need solving. When people go grocery shopping they are meeting a need of hunger. When someone buys a car, they have a need for getting from one destination to another. It is vital that you understand what your prospect needs presently. It should be noted that in many cases people are focused more on their wants than their needs. So in some cases, you will have to shift their focus from a want to a need. For example, if someone is wanting to lose weight. Regardless of how badly they want to eat a cheeseburger, they really need to eat a salad instead. Your role in this situation is to persuade that their need will have a better impact in their life than their want. Keep in mind that needs and wants are not solely based on price. This is where you must know everything you can about your prospect to determine if their needs/wants are in alignment, and if not what do you need to say/do to get them there. Another factor in the conversion process is how you go about moving someone closer to saying yes. It is not about leveraging soft closes, or trial closes or anything like that. Your objective is to help your prospect to realize themselves that the solution you provide is the best for them. When they come to the realization that the solution is the best for them, buying simply becomes the next step. You won't have to convince them or use a cost/benefit analysis to get them to say yes. they will already be saying yes on their own. While there are many strategies that are ultimately part of the conversion process, there is one that is truly vital to making any deal happen. It's simply knowing when to be quiet and liste