The Big Movement Podcast
About This Show
The Big Movement Podcast is here to help you achieve success in your life. Learn tips and strategies to help you get ahead from people who have already achieved massive amounts of success, as well as from those who are only a few steps ahead of you. Each episode will focus on one of three main areas, Health, Business & Finance, and Personal Development.
Most Recent Episode
114 Creating A Direct Sales Business With Krystina Dubrule
1 day ago
Krystina founded and runs Du North Designs Ltd. From crafting clothing at a local market, Krystina has molded Du North Designs Ltd. into a network of over direct sales 3000 distributors across North America surpassing $1000000 in sales/year. Krystina's journey into the world of direct sales happened as a byproduct of her circumstances. While she was on maternity leave from her social work position, her employer shut down the offices. This led her to begin selling clothes, which was terrible because of having 3 children in tow while doing it. She began buying clothes from wholesalers and selling them at various shows. As the business matured, other people began inquiring as to how they can sell them as well. Transforming the business into a direct sales company was primarily to meet the demands of their biggest clientele, mothers with children. Because shopping with children can be a challenge, the business model proved to be highly successful as people can shop thru parties in the comfort of their own homes. Scaling her business required her spending over 80 hours a week in the beginning to learn the ins and outs of social media. This enabled her to expand her business throughout North America. Because everything in the business was new, investing in education was vital to achieving success. She achieved this by attending conferences and building relationships with the people she met along the way. A key principle that fueled her success was not to focus on price but what was the best quality. This applies to both product and people. Often business owners when looking at suppliers will select the cheapest option, but it does not benefit you long term if low quality results in fewer repeat customers. Additionally, to grow and scale it is vital that business owners learn to let go and delegate various aspects of the business. When you do this, you are now able to focus your attention more on growing the business instead of the operation of it. One of the tools that Krystina utilizes in the hiring process of new employees is the Myers-Briggs personality test. When you hire the right person based on who they are first, you are able to build a stronger team in the process. This reinforces the concept of hire slowly and fire quickly. The One Thing Krystina recommends business owners do is to be ok with letting go of things to people and trusting them. When you hire the right people they will make the right decisions. When you