The Belonging Brief Podcast
About This Show
The Belonging Brief is a series of interviews conducted by Kelly Mooney, CEO of Resource/Ammirati, an IBM Company, with experts, authors and business leaders on the topic of belonging and why it matters for brands and businesses.
Most Recent Episode
The Belonging Brief Episode 10 - SVP, Chief Creative Officer, REI, Ben Steele
< 1 day ago
Kelly talks with Ben Steele, CCO of REI, about how belongingness is a key driver for a co-op’s brand strategy. They also discuss the success of #OptOutside, REI’s unique storytelling strategy, and their community-based approach to REI retail centers.