The Art of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today
About This Show
Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.
Most Recent Episode
#138: Facebook Ad “Objectives”: What They Mean + How to Use Them
3 days ago
On today’s episode, we’re talking all about Facebook ad “Objectives”. Specifically… What’s the difference between each ad Objective Which one to choose How to use them What they mean in your Facebook ad campaign And, some exceptions you might want to make when it comes to choosing your ad Objective. I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then. So we’re gonna dive head first into it all today… New Facebook Ads Feature! Facebook is gradually rolling out brand new feature and it’s very relevant to what we’re talking about on today’s episode, with better understanding Objectives. You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level? Well, if your Ad Set isn’t getting many conversions right after it starts running, delivery of that ad might be limited. The reason for that is because your pixel isn’t getting enough data to learn who is converting on your ads. Remember, when you’re Objective is conversions, the pixel needs 15-25 conversions per week -- enough data to begin “learning” who is converting. Now, with this new feature, you’re going to have the option to improve delivery. You’ll be able to allow an Ad Set to temporarily “fall back” to optimizing for
Rated 5 out of
AMAZING! I listened to EVERY episode in 2 weeks!
Rick is absolutely amazing. He does not only strategy (which so many marketing podcasts are) but very helpful tactics. He focuses on generating return on the paid traffic you are getting. Rick is entertaining to listen to and I can't wait for more epsidoes!
Date published: 2015-05-22
Rated 5 out of
Great show for anyone trying to do any kind of business online.
Date published: 2017-01-13