The Art of Breaking Out with Craig McBreen
About This Show
Welcome to the Art of Breaking Out Podcast
My chat session with successful coaches, authors, consultants, and online business people who've built a breakout online brand. I want to find out where they started, what motivates them, how they go about their daily routine. And how they can help YOU improve your craft, your life, and your business.
I interview guests who will help move the needle in your business, AND motivate you to push through the fear, uncertainty, and self-doubt any aspiring business owner faces on a daily basis.
Its called the Art of Breaking Out. Welcome.
Most Recent Episode
Episode 46: Andrew Davis Helps Me Change My Podcast (and Provides Some Great Breakout Branding Advice).
My guest today, Andrew Davis, is a bestselling author and sought after keynote speaker. Before he co-founded, built, and sold a successful digital marketing firm, Andrew had quite a list of accomplishments. He produced for NBC's Today Show, created programming for local television, worked for the Jim Henson Company, and wrote for Charles Kuralt. He has marketed for start-ups as well as Fortune 500 brands. And more recently, he founded Monumental Shift, the world's first talent agency for marketing thought leaders.
Andrew and I start of the show by discussing his breakout moment—that instant in time that defined the course of his career. This moment happened in 2008 at a custom publishing conference, where he bombarded the godfather of content marketing, Joe Pulizzi with a zillion questions :) Andrew knows how to get attention and he sure got Joe's attention on that day. Because without having seen Andrew speak in front of a crowd, Joe asked him to speak at an event. This speaking event changed the course of Andrew's life, and he soon realized that inspiring marketers and entrepreneurs to think differently was something he excelled at and enjoyed. And soon his previous experiences came together to launch a speaking and writing career he previously didn't think possible.
We then get into the unique way he personally brands himself, including his signature glasses and bow tie. Sometimes people don't remember his name, but they always remember the bow tie, glasses, and frenetic pace of his speeches. One this is certain with Andrew Davis—his personal branding is working extremely well.
We discuss his varied experiences—improv troop member, child actor, working for The Muppets—and how that range of experiences has helped him with his career today. Andrew then details how he got a job at the Jim Henson Company. Turns out he wrote and sent a letter every month for three years (that's 36 letters folks) And those 36 letters got him a 30-minute meeting and a job! So, I can't resist telling Andrew exactly why I hate Elmo (it's based on personal experience).
We then transition into how an entrepreneur can take his or her passion for something, put their own unique spin on in, and truly stand out in the marketpl