The 10 Minute Healthcare Marketing Podcast
About This Show
The 10 Minute Healthcare Marketing Podcast delivers to you brief, but powerful, and actionable marketing tips and strategies that will help you grow your practice and take it to new heights.
Most Recent Episode
#122: 10 Ways to Increase Dental Case Acceptance Rate
10 Ways to Increase Dental Case Acceptance Rate
What was discussed?
Quote of the day: “Whether you think you can or think you can't, you're right.” – Henry Ford
To read this blog post, visit: 10 Simple Ways for Increasing Dental Case Acceptance Rate.
Dental visits have been decreasing for years nationwide. In 2014, 52.3% of people said they visited the dentist every 6 months while more than 1 in 5 said they haven’t visited the dentist in the last few years. There’s still plenty you can do within your practice to increase the rate that patients accept their treatment plan.
One: Optimize Treatment Presentations
Treatment presentations are important in getting the patient to accept their treatment plan. If you won’t be presenting the treatment plan, it’s your job to ensure that whoever is presenting the treatment plan is good at it. Monitor their style, wording, and personality. How are the patients responding to the presentation?
You have to be intentional about building rapport and trust in a short period of time. Patients need to visualize the impact that the treatment will have on their smile and their teeth at the end of the treatment.
Be sure you or your staff cover all the important points:
1. Procedure details
2. Benefits of treatment
3. Length of treatment
4. Cost of treatment
5. Payment options
Two: Relate to the Patient
Your presentation can be ineffective if you don’t put in an effort to relate to the patient. They could view you as just another physician who doesn’t really care about their wellbeing and is just trying to get as much out of them as possible. You want them to see you as a friend with dental experience. Hear out their objectives and find a nonpatronizing way to address them.
Patients who feel that they’ve been heard are more likely to trust you. Many people are looking for a reason to say no, be sure they don’t!
Three: Get Your Team Involved
The dynamics of dental offices have changed in the recent years with nearly 1 million dental personnel employed in 2012. That’s nearly a six fold increase since 1950! The personnel in your practice can have a huge impact on whether or not patients accept treatment. Train all of your employees to promote a caring environment where people feel safe and
Rated 5 out of
Good stuff. Great for doctors
Love this one. Glad I came across it. Good ideas, good podcast. Glad I found it.
Date published: 2014-10-29
Rated 5 out of
Yes! Perfect for busy doctors and dentists.
You've got limited time in your day to new ideas, but these ten minute podcasts are perfect for learning the world of marketing.
Tyson walks the listener through a different concept each episode and helps you learn how to avoid costly and common mistakes, allowing you to thrive in your market! The ideas are not just dentist and doctor specific, although that is the focus of the show.
And brief! The short duration makes listening enjoyable, and never tedious.
Date published: 2014-12-17