The Marketing Disenchanted Podcast
About This Show
CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders.
In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on The Marketing Disenchanted Podcast.
Most Recent Episode
TMDP 038: How the Veracity of Content Combats #FakeNews & Janky Journalism with Zak Williams
7 days ago
Zak Williams is passionate about the intersection of media and technology. He’s spent the past 14 years focused on driving innovation and growing awareness for at early-stage startups and legendary companies that are literally and figuratively going to the moon.Zak is experienced a BOMP (business, operations, marketing, partnerships) professional with a leaning towards developing and partnering around innovative experiences. Skilled in integrated marketing, cross-functional collaboration, strategic insight, business development, new product development, and business operations.In his free time, he invest in and advises startups, works to support the Bay Area art and film communities, advocate for mental illness awareness and financial literacy initiatives, and is President of the Bay Area Columbia Business School Alumni Club.Follow Zak on Twitter at @zakwilliams. He can also be found on LinkedIn. You’ll Learn: How Zak’s winding path lead him to the media space as Director of Biz Dev for Conde Nast and the wild world of Start-ups.Why Zak is confident technology will never replace the role of the human being in marketing.Why marketers need to get better at business storytelling.Why the veracity of content and uploading sound journalistic standards are paramount in keeping the public trust.Why the #FakeNews is such a difficult issue for Facebook to solve given the hyper-targeting and the need to make revenue. 3 Key Points: Customers don’t have time for gimmicks. If your offering isn’t meaningful to their lives it won’t stick.The role of the marketer now and moving forward involves humanizing products, technology and experiences.The programmatic ad distribution echo-system is complex. Brands need to be careful how they choose their partners. Killer Resources:Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.