The Techmap Podcast
About This Show
The techmap podcast provides insights from the intersection of technology, marketing, advertising and PR. Featuring interviews with leading experts we'll be analysing, dissecting and debating the key issues affecting marketing performance. Tune in to be at the cutting edge of where technology meets marketing, advertising and PR.
techmap monthly meetups take place in leading marketing hubs around the world for marketers to discuss how technology is being applied to drive marketing performance.
techmap is brought to you by digital marketing agency Klaxon. To find out more search for #techmap.
Most Recent Episode
Techmap #14 - Fiona Mckinnon on the Evolving World of Programmatic Advertising
Fiona Mckinnon joins the latest Techmap podcast to talk about the evolving world of programmatic advertising. Fiona has a wealth of experience from across the publishing, advertising and ad tech landscape, which she draws on as we talk through changing business models for publishers and agencies, the impact of digital on creativity, marketing attribution, the use of data, moving digital advertising in-house and the future of the ad tech landscape. We cover a lot of ground, so you might want to contact Fiona directly to get into the details... www.turn-left.co.uk.