Tech In Chicago
About This Show
Tech In Chicago takes you inside the Chicago tech world. Each week Colin Keeley is joined by Chicago’s top startup founders and venture capitalists to talk about the amazing companies being built right here. Visit TechInChicago.co for more information.
Most Recent Episode
Building the Warby Parker of Men's Skincare - Mia Saini & Laura Lisowski / Co-Founders of Oars + Alps
Mia Saini & Laura Lisowski are Co-Founders of Oars + Alps, a new e-commerce startup selling men’s skincare products that target an "athleisure guy on the go". Their first products are a face moisturizer, a deodorant, and a face wash in stick form. Mia Saini is a graduate of MIT and Harvard Business School and a former reporter for Bloomberg TV. Early last year, Mia quit her job at Bloomberg and her Co-Founder Laura Lisowski quit her job at Facebook to start building Oars + Alps out of 1871. In This Episode You Will Learn: The difference between men's and women's skin care How they decided to start with these products Where the name comes from How they met on a party boat in Thailand The benefits of being an outsider in the industry How they choose ingredients Why you have to set the price before making product decisions What men are doing wrong in their grooming How they plan to cut through the noise and get the word out How they position their brand Another startup brand they look up to The value of content and influencer marketing How they landed features in Esquire and Bloomberg within months of launching and how you can to Selected Links From The Episode: Sunski Sunglasses Harvard Business Review