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Tech In Boston

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Conversations with people doing interesting things in the Boston tech & startup community, focused on topics like building a company, hiring, product, sales, marketing and more. Listen to over 25,000 radio shows, podcasts and live radio stations for free on your iPhone, iPad, Android and PC. Discover the best of news, entertainment, comedy, sports and talk radio on demand with Stitcher Radio. more
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What Most Startups Get Wrong With Marketing [Tech In Boston #11]

Jun 2226 minutes

Mike Troiano is Chief Marketing Officer at Actifio, a copy data virtualization company based in Waltham. With more than 300 customers, including Sanofi, Unilever, HBO, and Netflix, Actifio recently raised $100 million at a $1.1 billion valuation, making it one of only two companies in the Boston area with a billion-dollar valuation (Wayfair being the other). Mike’s one of the best there is when it comes to marketing and branding, and has worked with many local companies including Zipcar, Adelphic Mobile, VSnap, BostInno, Gemvara, Linkable Networks and more. He’s also a mentor at TechStars, on the board at the New England Venture Capital Association and an advisor to several Boston startups. In this episode, Mike talks about: -Leaving the agency world to join the team at Actifio -Marketing a very technical product -The hard lesson he learned owning his first agency -How one of his early companies had a role in the NBC show Deal Or No Deal -The best piece of advice he’s received in his career -What most startups get wrong with marketing -The best way for a company to tell their story -Twitter’s role and importance in personal branding -His list of the early-stage companies to keep an eye on right now in Boston

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