About This Show
Every Talk Experiential Podcast features an in-depth interview and conversation with a key player in the world of experiential marketing. Take control of your brand in today’s changing marketplace by learning how to create authentic and unique connections with consumers on a personal level. Learn how to successfully employ experiential marketing strategies to increase your brand’s engagement and create meaningful experiences that lead to brand loyalty.
Most Recent Episode
#7 Brand Positioning and the Future: What is the Role of Experiential Marketing?
Brock Marlborough is our seventh guest on the Talk Experiential podcast. Brock is the Director of Production at Pen & Public and was previously the Head of Experiential at The Uprising Creative.
Topics on Today's Episode:
- What is the meaning of “experiential?” Why would anyone develop a marketing strategy without including experiential marketing? (Hint: They wouldn’t)
- Where do you see brands going with the live event side and interacting with consumers?
- How can a brand position themselves to support their position politically and where should they draw the line?
- What are some of the best experiential marketing programs that you have seen and why were they successful?
For more information on Brock, you can visit his website www.brockmarlborough.com.