About This Show
Every Talk Experiential Podcast features an in-depth interview and conversation with a key player in the world of experiential marketing. Take control of your brand in today’s changing marketplace by learning how to create authentic and unique connections with consumers on a personal level. Learn how to successfully employ experiential marketing strategies to increase your brand’s engagement and create meaningful experiences that lead to brand loyalty.
Most Recent Episode
#8 Lead Generation and Engagement
Zachary Rozga is our guest on our eighth episode. He is the founder, creator, and owner of Swurveys. Swurveys brings interactive swipe surveys to events where brand ambassadors and talent can connect with customers to gather important data. Swurveys makes it possible for brands to collect real-time insights and feedback, convert respondents into customers, and qualify leads all while entertaining event attendees.
Topics on Today's Episode:
What do companies need to change about the way they pursue lead generation?
How does data collection play a role in ROI in the event marketing and experiential marketing space?
For more information on Zach, head over to his corporate website: https://www.swurveys.com/