Growth Mapping Podcast
About This Show
Join us as we uncover the top growth strategies that the top marketing minds are using today to take their businesses to the next level. Each episode we discuss how to get more customers, earn more revenue, and take your business to the next level.
Most Recent Episode
Ep 30 - How To Create A Lead Nurturing Campaign That Gets Results
Today we’re going to cover how to create a lead-nurturing process that works. It’s a vital topic to cover because most people worry a lot about getting traffic to their site, but then they don’t have the skills to actually get that traffic to convert. If you are ready to get results from your campaign, you won’t want to miss today’s show.
Some of the highlights of the show include:
● 3:00: How to repurpose existing content to begin the lead-nurturing process, as well as the importance of developing and focusing on your goal.
● 4:20: Some ideas on building trust with your potential customers and building your campaign based on that trust.
● 6:40: A discussion on an effective frequency of emails to send out depending on whether your campaign is B2B or B2C.
● 8:50: Tips on when you should send out your first “ask” during your campaign and what to do once you do make a sale.
● 10:20: Tools that Sujan and Aaron use to manage their campaigns.
● 13:15: The process of creating your content: Why outlining is so important.