Growth Mapping Podcast
About This Show
Join us as we uncover the top growth strategies that the top marketing minds are using today to take their businesses to the next level. Each episode we discuss how to get more customers, earn more revenue, and take your business to the next level.
Most Recent Episode
Ep 26 - How Enterprise Companies Can Improve Their Content Marketing Efficiency And Effectiveness
Today we are going to cover how enterprise companies can improve their efficiency and effectiveness when it comes to their content marketing. This isn’t only for enterprise people; it’s also important for small, growing companies. If you’re trying to kick-start your content marketing, you won’t want to miss this episode.
Some of the highlights of the show include:
● 1:00: Some of the problems that larger companies with several different departments have when it comes to keeping their processes efficient.
● 3:45: Why a brainstorming approach works better than having each department contribute to the blog by writing posts.
● 5:30: Why not to talk about your own product or service all the time: Being self-serving is not providing value to others.
● 8:50: The importance of communication: What to communicate and how to ensure that everyone is on the same page.
● 10:15: How to create brand style guidelines so that communication with customers is consistent.
● 14:15: Why you should start with an agency or a consultant to develop a strategy or process rather than try to develop something in-house.