About This Show
Stream Detroit is about connecting the best of Detroit with the rest of Detroit. How?
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Most Recent Episode
Big Digital Thinkers: Kinetic Social
Dec 19 16
Social media gurus Kinetic Social join the gents in the studio for a glimpse into the new world of social media inter-connectivity.
00:01:06:18 Tell us about Kinetic Social?
00:03:10:00 - Spectrum social impact
00:05:10:24 What happens on the social side?
00:04:26:09 - Targeting specifics in Social Media
00:06:29:21 - Every Social Media platform is different
00:09:33:29 There is still a lot of knowledge and education necessary in this space
00:12:38:18 Nature of Walled Gardens
00:16:17:27 - The GrÃ¼nt
00:15:06:23 - How are people consuming content these days?
00:19:43:18 - Taking the plunge, what's the target?
00:19:06:10 - Focus on retail and CPG
00:17:40:09 - Jack of all trades, master of none?
00:21:09:28 - What is the play for the automotive category?
00:24:50:29 - Diversifying, innovating...
00:26:35:27 - Outbound platform vs research experiment
00:22:57:28 - Origins
00:36:57:20 - Capturing consumers in 'that' moment
00:28:34:19 - Verticality????
00:34:22:25 - Boosting organically
00:29:37:21 - Platform specific guidance
00:31:56:15 - Creative refreshes
00:38:01:08 - Association with the content
00:33:17:15 - Engage by audience
00:35:17:16 - Discovery vs connectivity
00:39:46:09 - differences between platforms
00:42:30:19 - What's next for Kinetic?