Strategic Business Building | Propel your business to the next level
About This Show
As a business owner, it is easy to become overwhelmed, off track and find yourself unsure what to do next… It doesn’t have to be that way. The Strategic Business Building podcast will give you access to the best minds in the business building industry, so you can learn directly from them how to shift the landscape of your business and get positioned for explosive growth. Strategy changes everything.
Most Recent Episode
Episode 210 | Kill the Elevator Speech Now with Felicia Slattery
1 day ago
Business people everywhere are taught they need an “elevator speech” just as much as we need a business card, a website, and air to breathe in order to be successful. But NO ONE likes to give those canned elevator speeches and NO ONE likes to hear them because they’re usually full of blah, blah, blah meaningless marketing drivel and feel so contrived and just yucky. Evidence shows even the most well-crafted and best-delivered elevator speeches don’t work to bring in new business. And they completely fall flat on establishing a new business relationship. During this interview we can discuss: The 3 main reasons why the “elevator speech” doesn’t work anymore for business (if it ever did!). If not an “elevator speech” then what? The only 5 words listeners need to remember to never have to hear another elevator speech ever again, short-cut the relationship-building, and get to the know like-and-trust part right away – without sounding canned or unnatural.