Stories Connecting Dots with Markus Andrezak
About This Show
Stories Connecting Dots by Markus Andrezak tries to discover the many different ways businesses navigate in an environment of change.
Stories Connecting Dots versucht die unterschiedlichsten Wege zu entdecken, auf denen Unternehmen erfolgreich mit drastischem Wandel umgehen..
Most Recent Episode
Ep. 9: Jan Chipchase - Field Studies & What to do Next
I am incredibly happy and proud to have Jan Chipchase as the guest of this show! I have followed Jan’s work and steps since years and years. Then, he was first the Executive Creative Director of Global Insights at frog and then Principal Scientist at Nokia. For me, it all started when I wanted to get deeper into understanding how I can learn about the clients that use my products. When guessing wasn’t enough and guessing how to get closer also wasn’t enough. I sucked up all the writing and presentations by Jan, that I could find in the Internet. For years, I (we!) had to guess how he is doing things and were impressed by his decisiveness and his uncompromised search for exploring the boundaries of what he (we) knows and how he approaches extending that knowledge through experiences. He pushed the boundaries of field research and goes to where the potential clients of his clients are: From the streets of Tokyo to the highlands of the Hindu Kush or small towns in Zimbabwe. He does that with what he calls Pop Up studios. Now, finally, after 6 years of work he has funded his next book - The Field Study Handbook - on kickstarter. And he has done this with huge success but much more with lots of experiments - again - and the most interesting kickstarter rewards, like a walk on The Hindu Kush with him or a three day mountain retreat. Also, beyond owning, managing and driving his innovation and research consultancy, Studio D, he „discovered“ his own luggage brand - driven from the requirements of his road work. This company - SDRTraveller - now also, has transformed from an - as he says - expensive hobby or side line project - to a business. Please enter with me, the world of Jan Chipchase, and learn how he helps companies discover what to do next, drive their organizational wisdom and how he makes all this his reality - in places ranging from San Francisco, Tokyo and Berlin to Tajikistan and Afghanistan. Chapters 00:00:26 Intro - Those Projects 00:11:04 Organizational Wisdom - How to figure out what to do next 00:19:14 The Art & Science of those projects 00:28:17 What can we learn from remote experiences on the edges 00:32:17 Many ways of doing research - from light to intense 00:36:59 Finding people for those projects 00:40:01 Creating a luggage brand: SDR Traveller 00:45:30 The Field Study Handbook Chapter Notes