Bionic Planet: Your Guide to the New Reality
About This Show
Earth. We broke it; we own it; and nothing is as it was: not the trees, not the seas – not the forests, farms, or fields – and not the global economy that depends on all of these.
Bionic Planet is your guide to the Anthropocene, the new epoch defined by man's impact on Earth, and in each episode, we examine a different aspect of this new reality: sometimes financial, sometimes moral, but always practical.
Most Recent Episode
How Marks & Spencer Is Helping To Build A Global ‘Sustainability Tribe’
7 days ago
When UK retailer Marks & Spencer launched its ambitious sustainability strategy in early 2007, it dubbed the strategy “Plan A” to remind us that we have just one planet, so there is no Plan B. Plan A amounted to nothing less than a complete restructuring of the company’s supply chain – from the thousands of small farmers who produce its raw materials to the millions of people who buy its products – and it launched with an ambitious list of 100 commitments covering everything from the way it treats its partners to the health and well-being of its employees. Despite the name, Plan A was designed to change over time, with an initial five-year phase ending in 2012 and leading to a more ambitious second phase, and then another after that. By late 2009, however, it was clear that the project had succeeded in galvanizing the workforce and winning over suppliers, but it wasn’t resonating with customers. “Internally, Plan A has been a powerful change brand, helping 75,000 M&S employees and 2000 suppliers to see the links between activities as disparate as taking trans fats out of food, reducing energy use and promoting Fairtrade,” wrote Mike Barry, the company’s director of sustainability, in a 2009 piece for the UK marketing magazine “Campaign”. “Consumers buy more deeply into sustainability when they are engaged in change, and not just told about it,” he continued, explaining the company’s 2009 decision to add a consumer-facing tagline: “Doing the right thing”, coupled with an education campaign. Overhaul for the Long Haul The 2008 banking crisis hit the retail sector hard, but by late 2009 Plan A had achieved 45 of its 100 commitments; and in 2010, auditors attributed £50 million of extra profit to Plan A – mostly because of energy efficiency and streamlined procurement costs. B