The Social Life Podcast
About This Show
The Social Life is a fun, engaging and often thrilling look at the world of marketing! Marketing is easily one of the most important parts of running a lucrative business, and yet it remains one of the most undernourished and misunderstood. Join co-founders of Stark Social Media Agency, Deanna and Nathan as they chat about the perils, triumphs and pitfalls of everything from social media management to web design!
Most Recent Episode
Battle of the Ads: Facebook vs. Google
Aug 31 16
Facebook is constantly changing it’s algorithm to improve the user experience. Surveys showed Facebook that users were unhappy with being inundated with content from brands that didn’t matter to them. And that is what sparked a change in algorithm again and again, and now they have adapted their formula to ensure that users are getting more of the family, friends and brands that matter then anything else. The bottomline is that if you’re a brand trying to reach someone on Facebook then you’re going to need to play the game. Google’s algorithm has basically changed to improve it’s quality of use for search to include a better selection of demographics and criteria.
So what’s better for businesses?
Deanna and Nate chat about the differences and which method of targeting audience and ad buys is truly the best option for the masses.
Audience Targeting: Facebook wins this one with it’s amazing ability to target down the the gender, age, income and more. While Google Adwords is still mostly keyword based.
Delivery Method: Google is purely search based with Adwords, which means your potential client needs to be searching for your keywords to find you. While Facebook edges it out with a serious delivery network that allows a variety of placement including Instagram.
Local Business Search: While Facebook is swell for connecting with businesses, I don’t know many that people that ultimately search for and comparison shop business or services on Facebook.
Audience Engagement: Clearly Facebook edges out Google Adwords here. You can share Facebook ads like gangbusters while Google only allows the user to link to the potential search and even that isn’t easy.
Ad Quality and Customization: Let’s face it, Facebook keeps creating more exciting and new ways to make ads look and feel organic and enticing, whereas Google is still killing it with text ads.
Ultimately, it’s important to have a solid mix of both but make certain you are spending your budget wisely. Avoid companies that sling “leads” or promise to drive traffic to your site without providing you with access to you ads account so that you can see the numbers and understand exactly what’s happening with your success and failures with advertising.