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Complete Media, Inc. is a full-service marketing and advertising agency and website design firm in Sioux Falls, South Dakota. We partner with smart business leaders to increase their profits by executing smart marketing strategies.
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Six Ways to Help Your Employees Execute Your Vision and Strategy
1. Keep explaining the “why” until they get it.
Remember that people are far more likely to execute a strategy wholeheartedly — even if they disagree with it —if they understand the “why.” To paraphrase Nietzsche: “People can handle almost any What, if they understand the Why.”
If you weren’t involved in the decision, i.e. mid-level manager, do your homework so you thoroughly understand the rationale. Get feedback on whether your explanation makes sense. Explain the reason for the initiative to someone not in your company and see if they understand it and can see its validity. Tweak your message until it makes sense to someone without your background knowledge of the situation.
Also, don’t assume explaining it one time will suffice. Often when people are shocked by news, their brains lose their ability to process information.
2. Anticipate objections and generate valid answers.
If you are part of the senior team that made the decision, this should be straightforward. If you weren’t and don’t have enough information to answer some of the potential objections and questions that might be raised, seek out the answers.
Here’s an example of how you can frame your request: “I want to make sure I present a compelling message to the team, so part of what I’ve been doing is making a list of potential questions and objections. There were four that I couldn’t answer because I don’t have the information. Can I get your take on them?”
3. Present a compelling “future story.”
Describe what this new approach will do for them, their customers, and the company. Describe what you envision things being like 6-12 months in the future.
Think in terms of telling “future stories” such as: “So, for instance…with this new approach…when an existing client does X, instead of