Sold With Webinars Podcast
About This Show
Sold With Webinars is a podcast for entrepreneurs, experts, consultants, and information marketers who want to sell more of their products and services online through webinar sales presentations. Your host, Joel Erway, has been creating and delivering effective sales presentations for more than 8 years with sales totaling more than $10Million as a direct result. Through interviews with other successful entrepreneurs, you’ll discover how to leverage webinars as a simple, effective tool to sell more in your business.
Most Recent Episode
Jack Born | #014
Creating urgency and scarcity can drastically improve your sales conversion numbers, but how do you avoid sounding sleazy and still get your audience to take action now? Master direct response marketer Jack Born developed the answer by creating Deadline Funnels. In this episode, Jack talks about what lead him to develop software that provides ethical and legitimate deadlines and how to implement psychological triggers into your webinar and marketing funnels using the power of deadlines. Episode Discussions: A deadline tip anyone can use right away, even if you’re not using Deadline Funnel The advantages of a minimum viable funnel Why a live webinar is the ultimate minimum viable funnel What type of webinar works best in a saturated market Why it's so important to make sure your deadlines are ethical and have integrity How using deadlines can make your future offers more effective Words to emphasize in your copywriting and scriptwriting that create urgency How to incorporate deadlines to add value inside an offer The endowment effect and how to use it in your copy The best way to go into a cold traffic automated webinar funnel How to use deadlines to sell physical products A powerful way to improve your funnels using feedback and redirects The importance of investing in a good customer support system and team A special offer for the Sold with Webinars audience [2:47] Jack's story: Created a "super ugly website" that served as job board for the healthcare industry for free. After a year, wife started getting real about progression and making money. Quickly learned about the power of deadlines. Received a help-wanted email proposing a challenge to applicants Won challenge and became marketing manager [12:32] "Too often we price things lower than we should.”-JB [12:58] Joel's recap: "You did $28K in sales in 48 hours after you started shutting off the free accounts. It was the first experience you had with an actual deadline.” [13:29] "It was that surge of sales at the end driven by the deadline that I was thinking… ‘wouldn't that be cool if we could build that into our system?’"-JB