Sold With Webinars Podcast
About This Show
Sold With Webinars is a podcast for entrepreneurs, experts, consultants, and information marketers who want to sell more of their products and services online through webinar sales presentations. Your host, Joel Erway, has been creating and delivering effective sales presentations for more than 8 years with sales totaling more than $10Million as a direct result. Through interviews with other successful entrepreneurs, you’ll discover how to leverage webinars as a simple, effective tool to sell more in your business.
Most Recent Episode
David Abrams | #013
David Abrams, a true entrepreneur at heart, knows the true elements of a successful webinar — relationships, connections, and simplicity. That’s why he decided to create Demio, a user-friendly webinar software platform that would easily accomplish all. In this episode, David shares the secrets to connecting with your audience, tips to boost conversion rates, and why the simplicity of Demio works to help business owners effortlessly and effectively create a powerful, high-quality webinar. Episode Discussions: How to increase your conversion rate and increase connection with your audience Why webinars are so impactful and have high conversion rates The effectiveness of webinars and sales pages and how they differ Webinar’s expansion into e-commerce The success of webinars in niche markets Key things to implement into live webinars to make the best experience possible Why engagement plays a vital role in webinars and how to do it The downfall of offering a freebie toward the end of a webinar and what to do instead The hook of testimonials and why they work The one thing you may not be aware of or testing in your webinar and how it affects your success [2:24] David's backstory: Started in marketing and business as a web designer Built a web design agency Learned online marketing through internship turned full-time marketing director position Used webinars at the company as a tool for growth Grew business from $0 to 7 figures/year Left company and partnered to create marketing funnels Webinars proved to be the most consistently successful system Built deep funnels with segmentation Marketing and segmentation automation wasn't easy [7:23] Demio was created to solve the company’s own problem. [8:07] "What we really wanted was simplicity. What realized it was the key to webinars." [8:41] While developing Demio, David focused on: Reliability Simplicity Ease-of-use What attendees love and presenters love to use High quality [9:34] Explain what you mean by simplicity and why it's so important. What challenges did you run into t