Social Media Zoom Factor with Pam Moore | Social Media Marketing | Social Business | Entrepreneur | Business | Modern Marketing | Startup | Branding | Digital | Internet | Social Selling
About This Show
SocialZoomFactor is a social media marketing, branding, business and lifestyle podcast created for you, the business and marketing leader in startups to enterprise organizations. If you want to learn how to integrate social media, branding, digital marketing, visual marketing, content marketing and the latest technology and new media to zoom results in business and life you won't be disappointed in the energy and information Pam Moore delivers 5 days a week. Each episode brings you actionable tactics and strategies you can implement today for real business results. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.
Most Recent Episode
207: How to Build an Emotional Brand - 8 Strategies and Tips
Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Download resources mentioned in episode: http://www.socialzoomfactor.com/207 The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. Instead emotional branding is about igniting emotions at the core of everything you say and do. It's about understanding your audience, humanizing your brand, using language that connects you with your brand and the list goes on. Wikipedia defines emotional branding as follows: "Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love." Source Take a listen to the 207th episode of the Social Zoom Factor to learn how you can tap into the power of emotional branding to ignite your audience, business and brand! I share with you 8 foundations for integrating emotion into your branding strategies. Be sure to subscribe to this entire brand new series, "Welcome to The Inspiration Age. Are You Ready?" on iTunes, Stitcher or SoundCloud! In this 20 minute podcast you will learn: Foundations of emotional branding. Why you must know what excites, motivates, empowers and enlightens your audience. Why it's NOT all about you! How to strike an emotional chord with your audience. Learning how to surprise and delight your customers and audience every c