About This Show
Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows - including free downloadable resources - at www.InfluenceProsPodcast.com.
Most Recent Episode
How to Use Influencer and Advocate Marketers at the Top of Your Sales Funnel
6 days ago
Brian Littleton, Founder and CEO at ShareASale.com Inc., joins the Influence Pros Podcast to discuss communicating with your influencers, why niche audiences matter, and that tracking actual conversations will always remain key. Special thanks to our sponsors: Cision (http://cision.com/get-coverage) Convince & Convert (http://definitivedigest.com) TapInfluence (email firstname.lastname@example.org) In This Episode How influencers can continually bring in sales for your brand How to communicate your needs clearly to your influencers Why it’s important to track actual (not estimated) conversions and sales How to engage with your consumer across the entire customer journey Why influencers are beginning to ask for more money for their content Resources In the News: 5 Things CEOs Don’t Get About Influencer Marketing Brian Littleton on Twitter: @brianlittleton ShareASale.com