The Business of Story
About This Show
Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell.
This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people.
Most Recent Episode
How Stories Drive Epic Performance
< 1 day ago
In March, The Virgin Group honored storytelling month on its website because Richard Branson believes that the strength and ability to tell stories effectively drives performance in business. Branson is just one business leader who has tapped into the ancient craft of storytelling to drive performance and mold the behaviors that construct the culture within many of his booming companies. Another one of these astonishing storytellers is our guest today, Doug Keeley. Doug, the founder of The Mark of a Leader, believes that his life and career path were ultimately changed by the narrative of Tim Burton‘s film, Big Fish, after he lost everything in the crash of his $50 million company. Doug will share with us how he learned to drive performance through compelling storytelling and how narrative can help you construct the level of prosperity you deserve in your company. He originates from Toronto, Canada, where he formed his storyteller skills by being an elite jazz guitarist, a brand marketing guru, and an acclaimed speaker and storytelling coach to many leaders. Story on ~ Park In This Show, You’ll Learn: The five levels of leadership engagement through narrative How you can use all five levels of leadership engagement even though your competitors are only utilizing two of them How you can apply the ‘storytelling for leaders’ program in your business Key Quotes: “All great organizations have a story about how they started and stories that show their culture. I put that together with leadership, and that’s how I ended up here.” – Doug Keeley “One day, we were this crazy, great company and the next day it was gone. That was a very scary moment.” – Doug Keeley “Kids aren’