The Business of Story
About This Show
Park Howell promises to reignite within you the one true superpower well all possess - storytelling - in the Business of Story. Learn from internationally acclaimed story artists, content strategists, and brand raconteurs who will help you craft and tell compelling stories that sell.
This is the "How To" podcast for story marketing. Each episode delivers at least one actionable tip that will help you connect with your customers, move them to action, and start creating epic growth for your enterprise and your people.
Most Recent Episode
Using the Story Cycle to Tell Your Story on Purpose
3 days ago
My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action. Our guest is Temitayo Osinubi, author of Beyond Buzzwords, and host of the Marketing Disenchanted podcast, and he is calling in to discuss his brand story on air. In his experience, the world is full of ignorant and often malicious marketing ‘gurus,’ taking advantage of naive young entrepreneurs. That is why Tim has taken action, working to right the wrongs and teach novice marketers skills that will benefit them for the rest of their lives. Listen how Temitayo uncovers his brand purpose and finds his category using the Story Cycle, and how you can too. This process is our tried and true method that can bring your story to life. This is the second episode in our series that focuses on assisting our beloved listeners. If you would like to be on the show, or even just chat with me for a bit, please give me a call! I would love to hear your story. In This Episode, You Will Learn How to find your category in the market What are your specialties? What makes you unique? Clarifying your purpose driven story Key Quotes “It’s not about what you make, it's about what you make happen in people's lives” - Park Howell “You need to humanize what you’re talking about in your market position.” - Park Howell “A lot of the decisions we make are based on how they affect our reputation.” - Park Howell “A lot of bad advice is being spread unknowingly. Their opinions are based on the experience they just don't have.” - Temitayo Osinubi “There's a lot of conflicting advice, and there's a lot of bad advice. It can be a very disenchanting process.” - Temitayo Osinubi Mentioned In This Episode