The Business of Story
About This Show
While technology has given us all global reach with our messages, it's still the ancient bewitchery of storytelling that connects us with one another. The Business of Story podcast's goal is to help you craft and tell compelling stories that sell – online and off. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Host Park Howell promises that within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
Most Recent Episode
Unleash Your Story Creativity With the Power of Improv
4 days ago
Brian Palermo, Actor and Author, joins the Business of Story Podcast to talk about the core principles of improv, relaxing into your creativity, and finding a true connection with your audience. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why you have to train your storytelling skills like your body in a gym How to apply the tenets of improv to your marketing strategy The importance of being present in the moment and focusing on your current audience How to release your creativity by relaxing and playing collaborative games Why finding the emotion in your story will draw the interest of your consumers How to combine your marketing goals with the story needs of your audience Resources Brian Palermo