Social Pros Podcast: Real People Doing Real Work in Social Media
About This Show
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes an insights from a leading social media strategist, the Social Media Stat of the Week, discussed and ratified or debunked by Jay Baer and Eric Boggs of Argyle Social, plus a Social Pros Shoutout, where our weekly guest shares 2-3 of his or her social media heroes and where we can find them around the web.
Most Recent Episode
How Publix Loves Their Customers in Social Media
< 1 day ago
Kandi Steiner, Senior Social Media Specialist for Publix Super Markets, joins the Social Pros Podcast to reveal how a chain of 1,100 stores maintains close relationships with all their customers through social. Special thanks to our sponsors:Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)Emma (Email Marketing Stats: http://myemma.com/Email-Marketing-Stats)Convince Convert Definitive Email (Definitive Digest: http://www.definitivedigest.com)Yext (How Rich Listings Drive More Business: http://offers.yext.com/socialpros)In This EpisodeHow centralizing a chain's social media leads to deeper connections with customersWhy responding publicly to a customer's question doesn't need to be terrifyingHow promoting technologically unskilled but teachable dedicated employees leads to the perfect social advocatesWhy properly handled but ultimately unsuccessful social posts don't equal a failing social media planResourcesKandi Steiner on Twitter: @KandiSteinerPublix Super Markets on Twitter, Facebook, Instagram, YouTube, PinterestMy Publix Story"The NOW Revolution"Selection of novels by Kandi Steiner: "Palm South University," "Black Number Four," "Tag Chaser," "Song Chaser"Visit SocialPros.com for more insights from your favorite social media marketers.