Social Pros Podcast: Real People Doing Real Work in Social Media
About This Show
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes an insights from a leading social media strategist, the Social Media Stat of the Week, discussed and ratified or debunked by Jay Baer and Eric Boggs of Argyle Social, plus a Social Pros Shoutout, where our weekly guest shares 2-3 of his or her social media heroes and where we can find them around the web.
Most Recent Episode
The New Rules of Social Marketing and PR
7 days ago
David Meerman Scott, Marketing and Sales Strategist for Freshspot Marketing, joins the Social Pros Podcast to discuss the latest edition of his bestselling book, "The New Rules of Social Marketing and PR," newsjacking, and the unification of sales and PR/marketing. Special thanks to our sponsors:Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://convinceandconvert.com/31)Affinio (5 Social Audiences Brands Can't Afford to Ignore: http://convinceandconvert.com/45)Cision (2015 Global Social Journalism Study: http://convinceandconvert.com/24)Sprout Social (The Power of Your People, Employee Advocacy on Social: http://www.convinceandconvert.com/28)In This EpisodeHow unguarded, collaborative networking with peers in your industry can lead to success for your own businessWhy the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directlyHow over-zealous influencer marketing can actually alienate your audienceWhy authentic employee advocacy is an important part of any company's social media planHow newsjacking can lead to more sales and a growing businessResourcesDavid Meerman Scott on Twitter: @dmscottDavid's book, "The New Rules of Marketing PR, 5th Edition"PeriscopeCisionTapInfluenceGroupHighLittle BirdDavid's book "Marketing the Moon," co-authored with Rich Jurek, forward by Gene CernanDavid's book "Marketing Lessons From the Grateful Dead," co-authored with Brian Halligan, CEO of HubSpotNewsjackingCashForPurses.comJay's new book, "Hug Your Haters""Marketing Lessons from Miley Cyrus on #SNL40""Manipurated," by Daniel LeminVisit SocialPros.com for more insights from your favorite social media marketers.