Social Pros Podcast: Real People Doing Real Work in Social Media
About This Show
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes an insights from a leading social media strategist, the Social Media Stat of the Week, discussed and ratified or debunked by Jay Baer and Eric Boggs of Argyle Social, plus a Social Pros Shoutout, where our weekly guest shares 2-3 of his or her social media heroes and where we can find them around the web.
Most Recent Episode
How to Sell on Social When You’re Not Trying to Sell
2 days ago
Richard Margetic, Former Director of Global Business at Intuit, joins the Social Pros Podcast this week to discuss social media's role at different stages of the sales funnel and throughout every department of an organization.Special thanks to our sponsors:Salesforce Marketing Cloud (The Business Leader’s Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://www.convinceandconvert.com/11)Affinio (Psychographic insights + segmentation for digital strategists: http://convinceandconvert.com/9)Cision (2015 Global Social Journalism Study: http://convinceandconvert.com/24)Sprout Social (Social Media Management Software: http://www.convinceandconvert.com/23)In This EpisodeHow social media has changed brandingGoogle's attempts at social media channels and why they failedWhy businesses need a full understanding of social media's impact on their organization across the board (not just in marketing)Who, in a company, should take responsibility for socialTransparency's impact in social, even with negative reviewsHumanity's need to be social and how it's gone digitalResourcesRichard's Twitter: @ByJoveIntuitDellJay's latest book, "Hug Your Haters"Dark Sky (weather app)Visit SocialPros.com for more insights from your favorite social media marketers.