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Social Media Marketing Podcast helps your business thrive with social media

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Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/ Listen to over 25,000 radio shows, podcasts and live radio stations for free on your iPhone, iPad, Android and PC. Discover the best of news, entertainment, comedy, sports and talk radio on demand with Stitcher Radio. more
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Launching With Social: A Study of What Works and What Does Not

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Are you planning to launch a new blog, product or service?Do you want to know how to organize and execute a successful launch with social media?To share ways you can use social media to launch or celebrate anything, this episode of the Social Media Marketing podcast gives techniques and insights learned from the launch of My Kids' Adventures' Parenting Adventures podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, you'll learn how to plan your launch and what assets to include. You'll also find out what worked for us and what didn't.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.Here are some of the things you'll discover in this show: Launching With Social Start the launch processThe first thing I did was to prepare a PowerPoint presentation for people on the internal team. If you're a one person show, you can prepare the same ideas and present them to a friend or even to yourself. What's important is to go through the process below.First you need to identify the audience you want to target. As part of the annual survey for Social Media Examiner and My Kids' Adventures, we asked two questions.: "Do you listen to podcasts?" and "Are you a mom or a dad?". Based on the responses we were able to determine that dads listen to podcasts more than moms which helped us to resize our expectations.You then need to identify your biggest asset. Whenever you launch anything, you should use what I call tag-along marketing. You've built an audience somewhere - with a blog, a newsletter, an existing podcast. This asset you own is there for you to use. Piggyback some of the marketing efforts for your new venture on it. My biggest asset was the Social Media Marketing podcast.Next take a look at who you're up against. I looked at the Kids & Family category and identified Sesame Street, Adventures in Odyssey and other podcasts from established brands that have been around forever as competitors.You need to establish what your product is all about. To wrap everyone's heads around Parenting Adventures, I simply shared that it's a 30 minute interview show followed by a fun activity.Then choose your launch da

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