Social Media Marketing Podcast helps your business thrive with social media
About This Show
Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/
Most Recent Episode
Stand Out: How to Build a Following That Matters
7 days ago
Are you wondering how to stand out in the noisy online world?
Want to build your status as a thought leader?
To discover new ways how to stand out, I interview Dorie Clark.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She's also a consultant and speaker. Her clients include Google and Microsoft. Her latest book is called Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
In this episode Dorie will explore how to stand out in the noisy online world.
You'll discover why creating breakthrough ideas and becoming an expert are essential today.
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Here are some of the things you'll discover in this show:
DorieÂ started her marketing and strategyÂ consulting business nine years ago,Â followingÂ a pretty eclectic career.Â After studying theology inÂ graduate school, Dorie was a political reporter, a spokesperson for first a gubernatorial and then aÂ presidential campaign, and ran a non-profit.
Through her journey, Dorie noticed increasing numbers of peopleÂ reinventing themselves, so she wroteÂ Reinventing You to capture best practices for the process. She thenÂ realized the next challenge (after you find the place to make your mark) is to become a recognized expert.
She wanted to learn from the best, so DorieÂ interviewed 50 top thought leaders, including Seth Godin, Daniel PinkÂ and David Allen, to try to figure out how they came up with their breakthrough ideas and built theirÂ following.
Dorie wanted to demolish the myth that famous people are perceived as having always been famous. There are certain replicable actions that anyone can do with the right strategy.
One common thread is that all of the people she profiled are known for their ideas. The idea comes first, and thenÂ these people roll up their sleeves and work in the trenches in their profession toÂ spread their ideas.
Mindset is a key factor in whether someone will be successful. Dorie refers to Carol Dweck f