Social Media Marketing Podcast helps your business thrive with social media
About This Show
Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/
Most Recent Episode
Online Reviews: How to Respond to Fraudulent Reviews
3 days ago
Do people review your business online?
Ever receive negative or fraudulent reviews?
To discover what to do when you receive a review that's not what you were expecting, I interview Dan Lemin.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the brand-new book, Manipurated.
Dan will explore online reviews and how to deal with bad and fraudulent reviews.
You'll discover why online reviews are so important.
Share your feedback, read the show notes and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Dan started his online career with Google's corporate marketing team and saw the emergence of black hat SEO (search engine optimization). He explains the distinction between white hat (good) and black hat (bad) SEO, and talks about link farms as an example of black hat tactics.
Google came to love Yelp's fresh content and Dan says that's how the rating and review platforms attracted shadowy SEO chara