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Social Media Marketing Podcast helps your business thrive with social media

Category: Business

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Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at Listen to over 25,000 radio shows, podcasts and live radio stations for free on your iPhone, iPad, Android and PC. Discover the best of news, entertainment, comedy, sports and talk radio on demand with Stitcher Radio. more
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How a Podcast Built a Business: The Lou Mongello Story

6 days ago45 minutes

Do you have or want to start a podcast?Are you wondering how your podcast can lead to bigger things?To explore how a podcast went from a hobby to a full-time business, I interview Lou Mongello for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Lou Mongello. Lou hosts WDW Radio, a podcast focused on Walt Disney World, which has won Best Travel Podcast 8 years in a row. He's also authored many Disney-related books including the Walt Disney Trivia Book I and 102 Ways to Save Money For and At Walt Disney World, and blogs at shares how he began pursuing his passion.You'll discover how podcasting helped turn Lou's passion into a full-time opportunity.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.Here are some of the things you'll discover in this show: Building a Podcast Business What Lou was doing before and what led to his podcastFor a number of years, Lou practiced law in New Jersey and had an IT consulting company on the side, but always had a love for Disney and Walt Disney World.He'd been going to Disney parks every year since 1971 with his parents. Because he was in the service business, he had this idea for making something once and selling it. He shares that what he really knew all about was not law or computers, but Disney World.In 2002, Lou gave himself a personal challenge. He wanted to write a book, get it published and get it validated by somebody. When the book came out, he thought that was the end of it. But his two-page brochure website turned into articles, which turned into a thriving discussion forum.In 2005, Lou realized podcasting was more powerful than anything he could write. That's when he started podcasting, doing videos, creating other products, doing events, etc. He's been doing this full-time since 2007.Listen to the show to learn how Lou found a publisher to work with.How Lou moved from the book to the blogWhen he started the book, he was on things like Usenet news groups and early discussion forums. He says this showed him there was a community of people out there interested in Disney in

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