Social Media Marketing Podcast helps your business thrive with social media
About This Show
Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/
Most Recent Episode
Getting Attention: The Science of Being Captivating Online
4 days ago
Do you want to bring more attention to your business or product?
Want to find out what inspires people to take notice?
To discover how to get people's attention online, I interview Ben Parr.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Ben Parr, the former co-editor for Mashable. He's also the co-founder of DominateFundâinvest in great companies. His new book is called Captivology: The Science of Capturing People's Attention.
Ben will explore the science of getting attention.
You'll discover the different typesÂ of attention, as well as some of the triggers.
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Here are some of the things you'll discover in this show:
Ben talks about how his personal blogÂ led to writingÂ for Mashable in 2008.Â Some of the stories on Ben's blog hit Digg, which was big at the time. Mashable noticed and asked BenÂ to write for them. He then cameÂ on board as a junior editor, and was promoted to co-editor in 2009, which was when he moved to San Francisco.Â Ben was with Mashable for 3 1/2 years.
AsÂ co-editor, Ben was in charge of the West Coast. Since heÂ was the only one in Silicon Valley for a long time, if anything came up in Silicon ValleyÂ (like they needed someone to talk to Mark Zuckerberg), they called on Ben. He wrote about 2,400 articles andÂ also helped manage and mentor a lot of reporters and junior editors.
Ben'sÂ book, Captivology, came aboutÂ aÂ couple of years ago.Â When Ben wasÂ just starting out investing in companies, he realized they were all asking for help with press and marketing, customer and user acquisition, and virality. He explains that all of these areas are about getting attention for products and getting users.
Ben says heÂ did a lot of research, and realized there was a lot of interesting information about attention over the last 50 years, but no one had put it together into something mainstream.
Listen to the show to discover why Captivology was the book he had to write.
The science behind the book
For Captivology, Ben went through more thanÂ 1,000