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Social Media Marketing Podcast helps your business thrive with social media

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Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/ Listen to over 25,000 radio shows, podcasts and live radio stations for free on your iPhone, iPad, Android and PC. Discover the best of news, entertainment, comedy, sports and talk radio on demand with Stitcher Radio. more
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Measuring Social Media: What Marketers Need to Know

1 day ago50 minutes

Do you understand how to measure social media activities?Do you know how to gather the right data to help you achieve your business goals?To explore how you can measure social media activities, I interview Lutz Finger for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.Lutz shares why he's so interested in social analytics.You'll discover why Lutz believes social media analytics will have a bigger impact than the onset of the Internet did.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.Here are some of the things you'll discover in this show: Measuring Social Media Why do so many businesses struggle with measuring social media activities?Lutz talks about the trial-and-error phase of social media measurement and how we've moved beyond that phase in some areas but are still learning in others. He says the promise of social media analytics has a lot of misconceptions around it.With easy access to data on trending content, followers, Klout scores, etc., businesses are trying to find a way to use the data. Lutz explains why this approach often leads to a negative outcome and why businesses should approach using data with a goal or question first.Lutz shares why it's important to understand how a metric is built and points to the Influencer metric as an example. He says that while there are at least 10 different Influencer metrics that have to do with reach, not every influencer can help fulfill every goal.He explains why he would consider Social Media Examiner an influencer if he wanted to put a new social tool in front of people who work with social media, but not if he wanted to sell clothing.Listen to the show to learn what influencer reach must be combined with to move people from awareness to intention.The difference between viral and contagious contentLutz says the term viral, when used to describe social media content, is wrong because s

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