Social Media Marketing Podcast helps your business thrive with social media
About This Show
Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/
Most Recent Episode
Online Reviews for Local Businesses: What Marketers Need to Know
3 days ago
Do you own or manage a local business?
Are you leveraging the full power of online reviews?
To discover how to leverage online review services, I interview Martin Shervington.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Martin Shervington, one of the world's leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he helps marketers understand how to best utilize Google's services.
Martin will explore online reviews for local businesses.
You'll discoverÂ how to get reviews for your business, as well as how to respond to negative reviews.
Share your feedback, read the show notes and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Online Reviews for Local Businesses
Google for business
In June 2014Â Google launched Google My Business,Â which simplifies how people set up pages. PartÂ of thisÂ is for local businesses, so they can appear on a map, get reviews and so on.
Martin has been doing research on this and says businesses are not quite connecting the dotsÂ on Google+ marketing and using this powerful tool. He says as of last year, onlyÂ 37% of businesses had claimed their Google listing, 63% have not.
Listen to the show to discover more about Google My Business.
The impact of reviews
Martin has spoken to hundreds of businesses (owners and staff) about reviews. People useÂ reviewsÂ as a socialized way to judgeÂ the businesses around them, which get more customers as a result of reviews.
For example, Martin shares, Tasty Thai in San Mateo can attributeÂ thousands of dollars of revenue toÂ one single positive Yelp review from a guy who had been to Thailand and loves their Thai food.
At the moment Yelp has a lot of people's attention, and Martin hopes Google reviews will get to that level as well.
Reviews can bring tourists, new people and new business. The downside is there's theÂ potential for negative reviews.
"[BusinessesÂ have to have] good service, good product and sometimes be willing to say when you haven't got it 100% right," Martin says.
Listen to the show to hear about an amazing experience I ha