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Social Media Marketing Podcast helps your business thrive with social media

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Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/ Listen to over 15,000 radio shows, podcasts and live radio stations for free on your iPhone, iPad, Android and PC. Discover the best of news, entertainment, comedy, sports and talk radio on demand with Stitcher Radio. more
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LinkedIn Publishing Platform: What Marketers Need to Know

5 days ago39 minutes

Do you publish long-form content?Are you wondering if the new LinkedIn publishing platform can help your business?To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. She blogs at Build Online Influence.Stephanie shares how marketers can make the most out of the LinkedIn publishing platform.You'll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.Here are some of the things you'll discover in this show: LinkedIn Publishing Platform What is the LinkedIn publishing platform?Stephanie explains that the LinkedIn publishing platform was first made available to around 500 LinkedIn influencers. These individuals were chosen by LinkedIn to be a part of the initial rollout.More recently LinkedIn has opened up the publishing platform to all 277 million+ members. It will be rolled out over time, allowing every single person the opportunity to publish his or her own content on the LinkedIn platform.Listen to the show to find out why this new addition is great for publishing long-form content.Does the LinkedIn platform support images and multimedia?Stephanie says that you can embed content from SlideShare, which is owned by LinkedIn. It's a network where you can publish PowerPoint presentations, Keynote presentations, PDFs, white papers, infographics and embed videos from YouTube. In addition, you can embed images in the posts that you publish to LinkedIn.The formatting capabilities are very similar to a basic blogging platform. It's a little bit easier to use than WordPress, although you don't have the ability within the editor to categorize or tag your posts. You can use headers, bullets, numbered lists, bold, italics and hyperlink text as well.Listen to t

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