Social Media and Politics
About This Show
Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading industry experts to get their take on how social media influences the ways we engage with politics and democracy.
Social Media and Politics is hosted by Michael Bossetta, political communication researcher at the University of Copenhagen, and in collaboration with Uniradioen. Feedback, comments, and suggestions for future episodes are welcome to email@example.com.
Most Recent Episode
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell [SMP006]
Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention.