Social Business Engine: The enterprise podcast on social media, content marketing, social selling and employee advocacy.
About This Show
Bernie Borges hosts the Social Business Engine podcast, featuring business professionals at brands sharing how they use social media across their business to deliver great results. Brands showcased include Dell, Discover Card, Humana, LinkedIn, Oracle, Safeway, SAP, U.S. Marines, Walmart, Whole Foods and others. Find our show notes at: http://www.socialbusinessengine.com/podcasts/.
Most Recent Episode
Why Marketers Should Embrace the Age of the Algorithms
< 1 day ago
Susan Etlinger, an Industry Analyst at Altimeter, a Prophet company is the featured guest on episode 165. Susan is a globally recognized expert in digital strategy, with a focus on artificial intelligence, big data, analytics and digital ethics. She conducts independent research and has authored a series of reports available for download at Prophet.com. If you’re a regular listener of this podcast, you’ve "met" some of Susan’s colleagues at Altimeter Group including Charlene Li, Brian Solis, and Ed Terpening. On this episode, Susan and I discuss the evolving role of big data, artificial intelligence, chatbots, and examples of how they’re used in business and where they’re heading. This conversation is grounded in practical reality for marketing and sales professionals to help you understand the impact of the age of the algorithm in 2017. Susan provides a sneak peek of her latest report titled The Conversational Business which is available to download for free. View the show notes page: http://www.socialbusinessengine.com/podcasts/why-marketers-should-embrace-the-age-of-the-algorithms