Social Business Engine: The enterprise podcast on social media, content marketing, social selling and employee advocacy.
About This Show
Bernie Borges hosts the Social Business Engine podcast, featuring business professionals at brands sharing how they use social media across their business to deliver great results. Brands showcased include Dell, Discover Card, Humana, LinkedIn, Oracle, Safeway, SAP, U.S. Marines, Walmart, Whole Foods and others. Find our show notes at: http://www.socialbusinessengine.com/podcasts/.
Most Recent Episode
The Role of AI in Account Based Marketing
6 days ago
I met Aman Naimat, Senior Vice President of Technology at Demandbase at their headquarters in San Francisco on my recent trip to California for Social Media Strategies Summit. Aman is working on leveraging the latest developments in Artificial Intelligence (AI) and data science for marketing and sales platforms. On this podcast, episode 150, Aman and I discuss how AI functions in account-based marketing (ABM). You'll also hear from Demandbase CEO, Chris Golec with his prediction on when AI will become mainstream in B2B marketing. View the show notes: http://www.socialbusinessengine.com/podcasts/the-role-of-ai-in-account-based-marketing