Social Business Engine: The enterprise podcast on social media, content marketing, social selling and employee advocacy.
About This Show
Bernie Borges hosts the Social Business Engine podcast, featuring business professionals at brands sharing how they use social media across their business to deliver great results. Brands showcased include Dell, Discover Card, Humana, LinkedIn, Oracle, Safeway, SAP, U.S. Marines, Walmart, Whole Foods and others. Find our show notes at: http://www.socialbusinessengine.com/podcasts/.
Most Recent Episode
How HubSpot Uses Live Video in their B2B Marketing Strategy
5 days ago
I recently moderated a panel session at Content Marketing World called Opportunities for B2B Brands in Live Video. Two of the panelists were previous guests on the Social Business Engine podcast; Amisha Gandhi from SAP and Andrew Spoeth from CA Technologies. The other panelist was Chelsea Hunersen, at HubSpot. Chelsea is the featured guest on this episode. Chelsea Hunersen is Social Media Marketing Manager at HubSpot, a marketing software company that specializes in inbound marketing. They create content for marketers in various formats. Incorporating video into the mix adds a new level of complexity that allows their audience to get "inside the mind of HubSpot." They're using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-hubspot-uses-live-video-in-their-b2b-marketing-strategy