The SnapRetail Podcast
About This Show
Welcome to the SnapRetail Podcast! These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail. The information we present is delivered by our Customer Success Team, easy to understand, and Made for Main Street!
Most Recent Episode
Episode 17 - Getting Online Reviews
4 days ago
Getting Online Reviews Hosted by Shelby Klick and Justin Shoup Why you need online customer reviews? Customers I’m sure a majority of our listeners refer to reviews themselves before checking out a new store or restaurant. Possibly, they are the ones who leave the reviews. They are very visible to customers new and old and have a lot of power. 90% of consumers read online reviews before visiting a business Customers are likely to spend 31% more on a business with “excellent” reviews 72% say that positive reviews make them trust a local business . - this is super important because with small businesses, you do not have the familiar big box store name that some people trust as a default. Positive reviews will put allow you to be competitive to a familiar name, even show why you are better. Top Qualities rated most important for local business is reliability(27%), expertise(21%), and professionalism(18%). Search Engine Optimization Google values positive reviews as much as customers do. They updated their algorithm in 2014 to take into account popular review sites when ranking local businesses in search results. Customer review sites are ranked near the top of the highest internet traffic. Customers are definitely looking for reviews or recommendations and they are influencing their purchase decisions. How to get customer reviews ASK! It’s really that simple. People refer to a minimum o