The Smarty Pants Book Marketing Podcast
About This Show
Award-winning marketer Chris Syme and bestselling indie author Becca Syme give self-published authors the latest social media tips and strategies that sell more books and build loyal fans. Join them as they interview top book marketing experts, showcase successful indie authors, and offer tips from their own successes on this weekly show.
Most Recent Episode
Episode 55 - Chris Fox on Giving Your Backlist New Life With a Relaunch
In this episode, Chris and Becca visit with author Chris Fox about his new book, Relaunch Your Novel and how to make your backlist profitable. Show Notes: - The first step in deciding whether to relaunch a book is assessment. Why it makes you squirm. -Why your book's genre is important in the relaunch process -Why Chris uses a "no holds barred" approach when assessing his own books. -The five types of relaunches -What if I just want to give my book a makeover (cover, blurb, category check, etc)? -Why a Product Family Map will help prioritize which of your books is worth a relaunch. Links: Connect with Chris Fox here: http://www.chrisfoxwrites.com/ -Link to Chris Fox's new book, Relaunch Your Novel -Link to Chris' Product Family Map video on YouTube Also look for the video called The Power of Your Backlist. -Link to Chris Syme's new book The Newbies Guide To Sell More Books With Less Marketing